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 SRS-WORLDHOTELS Now Includes the
Timeshare Industry in its Distribution System

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April 8, 2004 -- SRS-WORLDHOTELS, the Americas, today announced that it has signed an agreement with Daily Management, Inc., a resort property management company based in Fort Lauderdale, Fla., to provide sales, marketing and distribution services for Daily’s 11 timeshare properties. The resorts are located in Florida’s key leisure destination cities of Fort Lauderdale, Palm Beach Shores, Kissimmee, Pompano Beach and Ormond Beach, as well as in historic Hancock, Mass., and Williamsburg, Va. A future resort location, which is under construction in Las Vegas, Nev., is scheduled to open in October 2004. The resorts are now online in the SRS-WORLDHOTELS’ reservation system.

“The nature of the timeshare business dictates that developers and operators focus more on the operational side of maintaining high occupancy and providing great guest experiences, leaving less time for proactive sales, marketing and distribution needed to grow revenue for the long run,” said Tom Griffiths, vice president, SRS-WORLDHOTELS, the Americas. “This partnership presents an excellent opportunity for our organization to add value to the business process by combining our abilities to bring guests in the door with Daily’s expertise at ensuring a quality stay. We’re impressed with the outstanding properties in Daily’s portfolio, and look forward to a long and prosperous relationship with their organization.”

Resort Classifications

SRS-WORLDHOTELS offers three hotel/resort categories to meet the varying demands and budgets of its global guests. They include:

  • Deluxe Collection -- Luxurious rooms, elegant ambience and pampering service for even the most discerning guest
  • First Class Collection – First-class accommodations, tasteful atmosphere combined with exceptional service
  • Comfort Collection – Comfortable accommodation in a relaxed atmosphere with attentive service and attractive rates
The 11 resort timeshare properties will fall into two categories. The First Class Collection resorts will include:
  • The Grandview, Las Vegas, Nev. (opening October 2004)
  • Vacation Village at Bonaventure/Weston, Fort Lauderdale, Fla.
  • Palm Beach Shores Resort, Palm Beach Shores, Fla.
  • Vacation Village at Parkway, Kissimmee, Fla.
  • Vacation Village at the Berkshires, Hancock, Mass.
  • Williamsburg Plantation, Williamsburg, Va.
The remaining six resorts will become part of the Comfort Collection. They include:
  • The Canada House Beach Club, Pompano Beach, Fla.
  • Grand Lake Resort, Kissimmee, Fla.
  • The Maverick, Ormond Beach, Fla.
  • Silver Seas Beach Resort, Fort Lauderdale, Fla.
  • Villas at Fortune Place, Kissimmee, Fla.
“We are very proud of the portfolio we’ve created in key leisure destinations in the U.S.,” said Janice Feirstein, president, Daily Management. “For this reason, it was essential that we found the right partner with the right types of services, systems and programs to not only bolster our awareness in the marketplace, but also grow sales and help us meet our overall business objectives. We believe we’ve found all these attributes in SRS-WORLDHOTELS.”

Advantages of SRS-WORLDHOTELS Membership

As members of the SRS-WORLDHOTELS consortium, these resorts will be as easy to book via telephone, online or through 600,000 travel agent terminals worldwide as hotels and resorts affiliated with large franchise operations. In addition, their guests can earn frequent flier mileage points through the company’s participation in programs with Asiana Airlines, American Airlines, ANA, Delta Airlines, Lufthansa, United Airlines, Varig and Thai Airways.

Other advantages of being a member hotel include participation in advertising, promotions and public relations campaigns, as well as exposure at industry events and trade fairs attended by SRS-WORLDHOTELS, the Americas. Specific advertising materials include a page in the SRS-WORLDHOTELS’ hotel/resort directory, a listing on the corporate web site (www.srs-worldhotels.com), as well as new member rack brochures and inclusion in print ads to capture the atmosphere, amenities and unique essence of each property.

In addition, more than 30 sales and reservation offices staffed by 80 employees worldwide work hard on behalf of all members to create and sell special programs for leisure travelers.

Showcase Properties

The Palm Beach Shores Resort
 

The Palm Beach Shores Resort, part of the First Class Collection, is located on the Gold Coast of South Florida -- the only sub-tropical part of the U.S. The resort is a beautiful six-story pink palace located on secluded Singer Island in the upscale Palm Beach area. Guests of the resort relax on the property’s expansive beach or explore the on-site amenities, which include a swimming  

Palm Beach Shores Resort
181 Ocean Avenue
Palm Beach Shores, Florida
pool, fitness room, whirlpool, kid's club, and restaurant. Daily spa treatments such as massages, facials, and body wraps are available. The Palm Beach area offers a variety of activities--from strolling among Worth Avenue's exquisite shops to teeing off at one of 145 area golf courses, to deep-sea fishing, dog racing, and scuba diving.

This 260-unit Gold Crown timeshare resort offers guests a picturesque view of the magnificent Atlantic Ocean and views of scenic Singer Island. Each suite offers an airy, two-room layout complete with a private balcony, custom-designed oversized bath and generous list of amenities, including a hair dryer, iron, mini dining table, sofa bed, two color televisions, in-room cable, movies on command, Nintendo, daily housekeeping service, as well as a fully appointed kitchen with coffee maker, dishwasher, refrigerator, stovetop range and microwave convection oven.

Vacation Village at Parkway

Located just a short drive from Walt Disney World, Vacation Village at Parkway is part of the First Class Collection and is ideally situated to enable guests to enjoy Orlando area attractions and the many amenities available at the property.

These features include 648 suites professionally decorated in stylish West Indies décor. The two-suite units share a common foyer with separate controlled entryways, and are fully furnished with a comfortable king-size bed and sofa bed in the larger suite, and a queen-size and sofa bed in the smaller suite. Both offer dual-access bathrooms; the larger suite also features a Jacuzzi tub, oversized walk-in shower and sitting area. Each balcony or terrace has patio furniture for relaxing outdoors, while each suite has a fully equipped kitchen with dishwasher, range, coffee maker, toaster, icemaker, full-size refrigerator and microwave convection oven.

The Vacation Village at Parkway is only minutes from Central Florida’s legendary recreational facilities and magical attractions, including Sea World and Universal Studios. A veritable wealth of interesting sightseeing destinations are also located nearby, such as historic St. Augustine, Tampa’s Busch Gardens and Florida’s famed Silver Springs.

Daily Management, Inc. was formed in 1981 to provide professional management of day-to-day operations at resorts developed and/or owned by The Berkley Group of Fort Lauderdale, Florida. Originally, those resorts were solely located in South Florida. However, as The Berkley Group continued to expand its holdings and develop new resorts, so did Daily Management expand its operations to oversee additional properties in Virginia, Massachusetts and Nevada. For more information, visit http://dailymanagementresorts.com

SRS-WORLDHOTELS is one of the world's leading hotel sales, marketing and distribution organizations. This progressive and steadily expanding corporation represents over 450 member properties in 65 countries spanning all continents. 


 
Contact:
SRS-WORLDHOTELS
Steigenberger Reservation Service GmbH & Co. KG
Lyoner Str. 40, D-60528 Frankfurt am Main
Tel: +49 / 69 / 665 64 05
Fax: +49 / 69 / 665 64 412
E-Mail: mail-us@srs-worldhotels.net
http://www.srs-worldhotels.com
Also See: Tom Griffiths, Former Carlson Hotels Executive, Brings New Vision, Infrastructure to SRS-WORLDHOTELS / January 2004
Bertelsmann AG Secures the remaining 30% of TRUST International from SRS-WORLDHOTELS; Will Further Develop Reservation and Distribution Service Market for the Hospitality Industry / Jan 2001
SRS-WORLDHOTELS Appoints Four New Directors of Sales / Dec 2000


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