News for the Hospitality Executive
|Bangkok Post, Thailand
Knight Ridder/Tribune Business News
Apr. 10, 2004 - Le Me'ridien, the London-based global hotel group, is making a comeback in the Bangkok hospitality industry after a nine-month absence, by clinching a deal to run the Hotel Plaza Athe'ne'e, the five-star property owned by liquor tycoon Charoen Sirivadhanabhakdi.
The 10-year contract with Le Me'ridien, finalised on Wednesday and effective this month, represents a fresh marketing approach by TCC Property Management Co, the property arm of Mr Charoen, to tap the international group's reputation and extensive reservation network to shore up the business of the 382-room property in the area with the highest concentration of five-star hotels.
Business at the Hotel Plaza Athe'ne'e Bangkok has been particularly affected by the Conrad Bangkok Hotel, the 392-room deluxe hotel that opened next door on Wireless Road two years ago.
Plaza Athe'ne'e Bangkok went into operation in February 2001, intended by Mr Charoen to be a sister of the "majestic" Hotel Plaza Athe'ne'e New York, which Mr Charoen bought in the late 1990s.
The agreement with TCC has fulfilled Le Me'ridien's strong desire to re-enter the Bangkok market after an amicable breakup last July with President Hotel and Tower (PHT), the Thai property group owned by the Srivikorn family.
The TCC group's hotel has been renamed Plaza Athe'ne'e Bangkok, a Royal Me'ridien Hotel. George Bauring, a French national who was general manager of the Srivikorn family's former Le Me'ridien President Bangkok (now the InterContinental) will head the operation.
-----To see more of the Bangkok Post, or to subscribe to the newspaper, go to http://www.bangkokpost.com
(c) 2004, Bangkok Post, Thailand. Distributed by Knight Ridder/Tribune Business News.