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Langham Hotels Rebranding Campaign, "The Rebirth of a Legend" Receives the 2004 PATA Gold Award for Marketing
Hong Kong - 19 April 2004  -----  Langham Hotels International (LHI) has won the prestigious 2004 PATA Gold Award for Marketing in the hotel category for its "The Rebirth of a Legend" campaign. 

The PATA Gold Awards, organized by Pacific Asia Travel Association (www.pata.org), recognise exceptional achievement in a variety of endeavours, bringing acclaim to the best the region's travel industry has to offer.   LHI's award-winning campaign, "The Rebirth of a Legend" has been recognized for setting industry standards for excellence and innovation.

LHI was competing among other major hotels and groups in Asia Pacific region as the best hotel group in its class to win the 2004 PATA Gold Award for Marketing in the hotel category. 

LHI's winning campaign, "The Rebirth of a Legend", was selected from over 332 Gold Award entries by a distinguished panel of international industry experts.  LHI stands  with other outstanding industry winners such as Hong Kong Tourism Board (Government/Destination - State/City Category), Singapore Airlines (International Air Carrier Category) and Master Card, Australia (Credit Card Company Category).

Kevin Murphy, Vice President of Marketing & Development, LHI was presented the Gold Award trophy at the 53rd PATA Annual Conference today held in Jeju Island, Korea. Commenting on the accolade, he said, "We are honoured to have received this prestigious trade and industry award.  The award signifies a remarkable tribute to our team's determination and accomplishment in launching a successful global rebranding campaign to reach our target stakeholders, trade partners, patrons and fellow peers in a  highly competitive and challenging marketplace.  LHI will strive to deliver our uncompromising standards of finest service whilst we endeavour to revitalise the Langham "legend" in the minds and hearts of all our guests."
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Langham Hotels International is a dynamic, modern hospitality ownership and management company which operates a number of luxury hotels and serviced apartment properties in prime locations within Hong Kong and overseas. Its parent company is the publicly listed Great Eagle Holdings Limited, which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972. 

The Great Eagle Group is one of Hong Kong's leading property and hotel companies.  Headquartered in Hong Kong, the Group develops, invests in and manages high quality office, retail, residential and hotel properties in Hong Kong, North America and Europe.  Its core commercial properties comprise 1.6 million square feet of Grade-A office space in the prime commercial districts of Hong Kong.  It is also developing a 1.8 million square feet office, retail and hotel complex in the prime shopping district of Mongkok, Kowloon.  The Group's extensive international hotel portfolio currently comprises seven gateway city luxury properties with over 4,000 rooms.

Properties managed and operated by Langham Hotels International in Hong Kong include the luxury Langham Hotel, Hong Kong, the Langham Place Hotel (a five-star property in Mongkok opening Summer 2004), the Langham Hotel, Melbourne and the Langham Hotel, Auckland, both of which will be rebranded under the Langham flag in January 2005, and the Four Diamond rated Delta Chelsea Hotel, Toronto, Canada, the superior Eaton Hotel, three Eaton House serviced apartment buildings and the Yat Tung Heen Chinese Restaurants.

With the recent addition of the London flagship, LHI has now three properties in the prestigious Leading Hotels of the World family, namely, the Langham Hotel, London, the Langham Hotel, Boston and the Langham Hotel, Hong Kong.


 
Contact:
Langham Hotels International 
Kevin B Murphy
VP - Marketing & Development
Tel:  (852) 2710 1888
kevin.murphy@langhamhotels.com
Also See: Great Eagle Holdings Hong Kong Ltd. Now Operating Under the Name of Langham Hotels International Limited - Decides to Rename the Hotel Business after the London Hotel / Jan 2003
Great Eagle Holdings Limited Will Assume Management and Rebrand as Langham the Sheraton Towers Southgate in Melbourne, Australia and Sheraton Auckland Hotel & Towers in Auckland / March 2004
The 700-room Langham Place Hotel Opens in July 2004; First New Five-star Property in Kowloon for Over a Decade / March 2003


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