|MILWAUKEE, WIS. — (April 8, 2004) — Given its location near the famed
Road America auto-racing track in Elkhart Lake, Wis., one might say the
new Baymont Inn & Suites in nearby Plymouth, which opened its doors
April 7th, has revved up for a fast start.
The new hotel features three two-room suites and two king leisure suites, high-speed Internet access in all 62-rooms and suites, a business center, meeting room, fitness center, swimming pool and hot tub. The new hotel is located within minutes of a variety of dining establishments.
The hotel is owned and operated by Plymouth-based Hospitality Investments
LLC members Jim Pankow and Gary Edler. It will operate under a franchise
agreement with Milwaukee-based Baymont Inns & Suites, a leader in the
mid-market hotel segment. The Baymont Inn & Suites Plymouth is
the national chain’s 21st hotel in the state of Wisconsin.
Creative general manager conceives marketing alliance; Baymont expands it chainwide
Management of the new Baymont Inn & Suites has ensured a quick start-up for the new property by launching a unique marketing alliance based on the hotel’s proximity to Road America—an alliance that franchisor Baymont Inns & Suites has implemented at its other properties nationwide. Road America is one of the base locations for the Skip Barber Racing School, which trains professional racecar drivers and others wishing to hone their driving skills at five base locations and numerous race tracks around the country. The new Baymont Inn & Suites Plymouth will be one of seven Baymont hotels—all located near race tracks, airports and/or Skip Barber Racing School base locations nationwide—offering locked-in, discounted room rates for all Skip Barber employees, clients and other associates. In addition, all Skip Barber employees, clients and associates receive a straight 20-percent room discount at any Baymont hotel nationwide.
Kathy Dunn, general manager of the Baymont Inn & Suites Plymouth, conceived the alliance as a way to draw business. She then took her idea to Baymont Inns & Suites’ corporate officials, who expanded on Dunn’s concept by implementing the alliance throughout the chain.
“To begin with, we think it’s a unique concept,” said Paul Heck, national sales director for Baymont Inns & Suites. “But from a business point of view, there’s the added factor that alliances with entities like Skip Barber Racing School are known to boost room-night sales nationally. We know the annual room-night need for Skip Barber associates and customers is huge, so we see this program having great potential for incremental sales.”
According to the Skip Barber Racing School, as many as 2,000 Skip Barber instructors, clients and other associates travel annually to various training sites and car races. “These are multiple-night stays, so the number of room nights they’ll need will be into the thousands,” said Andrew Torres, Manager of Consumer Marketing for the Lakeville, Conn.-based Skip Barber Racing School.
About Baymont Inns & Suites
|Also See||Developers Select Baymont Inns & Suites Over Five Other Brands for Proposed Hotel in Plymouth, Wisconsin / June 2003|
|Ground Breaking Planned for Baymont Inn & Suites in Plymouth / December 2002|