today’s hotel can obtain and manage increased internet exposure through
hundreds of websites, as well as maintain accurate and competitive Rate
Parity through the use of the EZ YIELD.COM channel management system.
RATE PARITY AND RATE INTEGRITY IS QUESTIONABLE
OR INNACURATE - When the consumer finds a different rate on
every website they begin to wonder WHY, as well as question the integrity
of both the hotel and the online travel website. This will most likely
turn the consumer away from your property.
POOR SITE PLACEMENT - Failure to work
with travel site market managers will most likely leave you off the front
page of their website. How often do YOU look past the front page?
How often do YOUR customers look past the front page?
FINES IMPOSED BY BRAND - When you fail
to attain rate parity, you run the risk of having lower rates than those
that show up on your franchisor’s site. If you get caught, you run the
risk of being financially penalized from within your organization.
GROUP INTEGRITY VIOLATIONS, UPSETTING MEETING
PLANNERS / GROUP LEADERS - If your rates are not set correctly
and a rate shows up on an online travel website that is lower than you
are selling to an association or group, you run the risk of losing their
future business should they make this discovery.
$1 ROOM RATE? – KEY STROKE ERRORS -
Overwhelming manual data entry creates human errors. When you manage
the various extranets and are making five hundred or six hundred rate/allotment
changes, key stroke errors will occur.
OVER BOOKINGS AND FORGETTING TO YIELD A SITE COMPLETELY
- If your hotel is overbooked, and by chance you forget to close out or
yield a site, the consequences can be devastating both financially and
FRUSTRATION WITH THE PROCESS CAUSING RESISTANCE
TO YIELD - Hoteliers are not yielding their online travel websites
as often as they should, because the process is simply daunting.
However, more frequent yielding will increase awareness which will surely
lead to more money for the property.
NOT KNOWING ALL MARKUPS AND PRICE ROUNDING METHODS
- Markup awareness must be part of your strategy.
Many hotels managing travel sites only have a general notion of how each
website calculates markups. Lack of attention to such a critical
detail can be financially devastating to your hotel’s financial performance.
LIMITED ONLINE EXPOSURE, NOT APPEARING ON ENOUGH
WEBSITES - Do NOT restrict the number of websites your property
uses. Hotels who are overwhelmed with the amount of sites they deal
with do not want to add any more --- however; limited exposure results
in limited bookings. Simply put, if the internet consumer can not
find your hotel on an online travel website they will not book at your
RESISTANCE TO CHANGE, THINKING YOU DO NOT NEED
ONLINE CHANNELS - Hotels are quickly learning they need to put
an ever-increasing amount of their attention to their web strategy and
how they manage their online travel channels. Do not resist! It is
painless and is the natural progression of shift in the way hotels do business
today and into the future.
EZ YIELD.com™ provides the hotel the ability to Simultaneously Update
Rates, Allotments and Inventory Restrictions on ALL of their Internet Wholesalers.
IT’S as EASY as 1, 2, 3
In one minute, or the time it took to read this article, you could have
YIELDED 5, 10, 20, 30, or more EXTRANETS, on one interface, simultaneously
with all net rates and selling rates calculated and sent out for you automatically,
thus ensuring rate parity.
Enter Date Range(s) to Update
Enter GLOBAL Rate, Allotment and Inventory Restrictions
Press YIELD NOW
|LEARN MORE ABOUT EZ YIELD.com™, and see a LIVE DEMONSTRATION at www.ezyield.com.
Henry Danish, CEO and Co-Founder of EZ Yield.com stated that “the internet
wholesaler industry, as it relates to hotel revenue management, is in dire
need of yielding standardization.” EZ Yield.com has translated this need
into a simple to use, yet technologically advanced, web-based application.
About EZ Yield.com:
EZ Yield.com provides Hoteliers a state of the art web-based yield management
platform with the power to update Rates, Availability, Allotments, Cut-Off
Dates, Blackout Dates, and Minimum Night Stays simultaneously across the
“spectrum” of their “contracted” internet wholesalers for ALL their on
line travel websites.