Hotel Online  Special Report

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 Richfield Readies Nashville Quality Inn & Suites
for Repositioning and Grand Opening
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$1.9 million renovation expected to draw leisure, business travelers; 
Management company signs on to bolster staff and boost revenues

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Denver, CO. — March 5, 2004 — Himanshu Patel, owner of the Quality Inn & Suites in downtown Nashville, has tapped the proven talents of Richfield Hospitality Inc., a SWAN solution, to reposition the limited-service property within the community and reopen its doors on May 1 following a $1.9 million renovation.

“This property is in the midst of completing an extensive facelift – inside and out,” said Robert Ferree, Richfield VP of Hotel Operations. “From roof to rooms, curbside to corridors, the hotel is undergoing an impressive transformation. To compliment this effort, Richfield is developing an aggressive marketing and staffing strategy that will reintroduce the facility and reposition it in the marketplace as a leisure and business transient hotel.”

Patel, who as an independent hotel owner never had the opportunity to previously work with a management company, said he looks forward to the quick, proven results that Richfield-managed hotels typically achieve.

“When we began our search for a management company, Richfield came highly recommended from many in the franchise community,” Patel said. “They have extensive experience in the franchise arena, and also know what business travelers are looking for and how to bring them to our door. Once they step foot inside, our new facility, new staff and new guest service standards will ‘wow’ them, and keep them coming back each time they visit Nashville.”

Rich in experience

Richfield has a proven track record of assisting owners and operators who are experiencing increased performance concerns relating to the repositioning of their asset in its competitive market, as well as improving profitability flow through. The company has successfully managed more than 250 properties, encompassing the entire range of product type, quality, size and scope of operation.

Aik Hong Tan, Richfield president, said most management companies cannot afford to have the level of expertise on board that is apparent at Richfield.

“Members of the Richfield corporate team have previously held property level positions, including experience as GMs, Marketing Directors, and Controllers, many within the Richfield system,” Tan said. “They know hospitality, and understand the challenges owners and operators such as Mr. Patel face on a daily basis because they have worked side-by-side in the trenches with hoteliers for many years.”

The Quality Inn Nashville joined the Richfield portfolio in October 2003, becoming the tenth Choice Hotels International property to be managed by Richfield.

“Our understanding of the various franchise systems has lead to our success in maximizing our clients’ return on investment through the various brand programs and initiatives,” Tan said. “Working side-by-side with Choice Hotels International and hand-in-hand with the Quality Inn & Suites on the renovation and repositioning of its property will deliver heightened profits, which in turn translate into increased asset value for our client.”

New property, new guests

According to Patel, 90 percent of the Quality Inn & Suites downtown Nashville is new. The exterior renovation includes new paint, balcony lights, roof and ornamental fence at the front entrance. The interior upgrade includes new carpet, wallpaper, casegoods and lighting in public areas and corridors; new wallpaper, lighting, carpet, casegoods and softgoods in the guestrooms; and new Granite vanities and fixtures in the guest bathrooms.

“Guests who were loyal to our property prior to the renovation will be amazed at the transformation when they return,” Patel said. “From the black Galaxy Granite tabletops and countertop in the breakfast area to the rich gold and black finishes on the walls and guestroom doors, they simply won’t recognize the place.”

Because brand differentiation is so important today, Richfield’s Ferree said the renovation will give the Quality Inn & Suites the competitive edge it needed to re-energize the property and give the community and business travelers something to get excited about.

“But it doesn’t stop there,” he said. “Hiring, training, motivating and developing skilled employees and managers who are excited to do their jobs and who desire to create an atmosphere of exceptional guest service also will set this hotel apart from its competition.”

A 4,500 square foot restaurant space inside the hotel is available immediately for lease. For more information on the lease opportunity, call Bob Ferree at 303-220-2000.

About The Quality Inn Nashville

The Quality Inn & Suites in downtown Nashville, the largest leisure/business transient hotel on the Interstate 65 & I-24 hotel corridor, is owned by Himanshu Patel, Moonlight Hospitality, and is managed by Denver-based Richfield Hospitality Inc. The property features 138 guestrooms and 24 two-room suites. With approximately 3,000 square feet of meeting space and a 4,500 square foot on-site restaurant, the property caters to leisure, business and tour group travelers. The property is located just 5 miles from Nashville’s famed Grand Olé Opry House and General Jackson Showboat, and is within close driving distance of the notorious Belle Meade Plantation, Blue Bird Café, and Country Hall of Fame and Museum and Adelphia Stadium.

About Richfield Hospitality Inc.

Richfield Hospitality Inc., a SWAN solution, provides a full complement of successful management services to a broad range of limited-service, full-service and resort hotels. The company achieves superior operating results through intense focus of its strong commitment to guests, employees and owners. Richfield Hospitality Inc., is the hotel management division and one of the key business units of SWAN Inc. Through Richfield’s Operations Division, hotels can achieve significant buying power through Source, a procurement entity offering operating supplies and FF&E at discounted rates. Through Richfield’s Human Resources Division, hotels can have access to insurance and on-line risk management services. In addition, Richfield’s sister company Sceptre provides global reservations distribution, channel management and e-distribution advisory services. For more information on the recent growth of Richfield in 2002-2003, and a look at its impressive portfolio of hotels, please visit www.Richfield.com.

Richfield Hospitality Inc. is headquartered in Denver with approximately 1,000 employees. The company's shareholders include City e-Solutions Limited (CES) listed on the Hong Kong Stock Exchange, and Millennium & Copthorne Hotels plc, a U.K.-based company listed on the London Stock Exchange, operating 91 hotels worldwide.

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Contact:
Richfield
5775 DTC Boulevard, Suite 300
Greenwood Village, CO 80111
Phone: (303) 220-2309 
 www.Richfield.com
Also See: Richfield Pursues Equity Investments / October 2003
Richfield Releases Impressive Results for Diverse Portfolio of Managed Hotels / June 2003


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