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Mitsui Fudosan and Accor Converting Office Building
in Tokyo's Ginza District into 209 room
Mercure Hotel Ginza Tokyo
.
BANGKOK, 29 March, 2004 — Mitsui Fudosan and Accor have joined forces to convert an office building in Tokyo into a new hotel. It is believed to be the first ever hotel in Japan to be developed out of an existing office building.

Located in the heart of Tokyo’s famous Ginza retail and commercial district, the hotel will sit above a railway station with direct access to the rest of the city and Tokyo Disneyland. 

The 209 room hotel will be launched in autumn 2004 as Mercure Hotel Ginza Tokyo and managed by Accor, the world’s fourth-largest hotel group, who already have a strong presence in Japan. The project will be developed by Mitsui Fudosan, the largest and most respected real estate developer in Japan. Mitsui owns a portfolio of 24 hotels in Japan, but this is the first joint venture between the group and Accor.

The Ginza hotel development will be part of a private Japanese Real Estate Investment Trust established by Mitsui Fudosan and supported by other institutional investors.

It is anticipated that the Mercure Ginza project will be part of an on-going relationship between the two companies.

The building is ideal for redevelopment to a hotel as it is a modern building with an impressive façade. Specialist designers from France have planned the interior design and fitout to give the Mercure a distinctive French style, to complement the fashionable and prestigious location in Ginza. The hotel will incorporate a restaurant and bar and has extensive car parking facilities.

“We have pioneered conversions of offices into hotels and our unique experience will ensure that this project is one of the most exciting new initiatives in Tokyo for many years,” said David Baffsky, Chairman of Accor Asia Pacific.

“The hotel will attract a wide clientele as it is in one of the most prestigious locations in Tokyo. For business travellers it is close to major corporate headquarters. For leisure travellers, it is just five minutes walk to Tokyo Forum and the restaurants and entertainment areas of Ginza are a short walk away. The adjoining train station offers a direct link to Tokyo Disneyland, which attracts over 28 million visitors a year. 

“We will provide quality accommodation with French style and ambience at very competitive rates. The Mercure will be a very valuable addition to Tokyo’s hotel sector.”

“We are particularly pleased to be working with Mitsui Fudosan, a company of enviable reputation and renown. Mitsui Fudosan is the most experienced group in Japan’s commercial property sector and have an outstanding record in developing hotels. We look forward to working with them on future projects.”

This will be Accor’s second Mercure hotel in Japan. The first opened successfully at Narita in mid-2003. The Mercure brand is Accor’s largest, with 715 hotels in 45 countries, including hotels in major cities such as Paris, London, Berlin, Brussels, Rio de Janeiro, Bangkok, Singapore, and Sydney.

The Mercure Ginza will join an existing network of seven Accor hotels in Japan: the pioneering Sofitel Tokyo, Sofitel The Cypress Nagoya, Novotels in Yokohama and Koshien, a Mercure at Narita Airport and two Formule 1 hotels at Numazu and Isesaki.

Accor is the worldwide leader in hotels, tourism and corporate services, employing 150,000 people in 140 countries.

###

Contact:
Tom Racette
Manager PR and Communications – Asia
Tel: (662) 659 4535
RACETTE_Tom@accor-hotels.com
Also See Tokyo's Top Three Hotels, the Imperial Hotel, Hotel New Otani and the Hotel Okura, Facing New Competition / January 2004
The Hotel Yokohama, Independent Since Opening in 1979, Will Rebrand as Novotel / Jan 2003
Mitsui Fudosan Co., Limited and Mandarin Oriental Developing Luxury Hotel in Tokyo / June 2001


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