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Bartech Hires Mark Holzberg as President Bartech USA - 
Former TravelCLICK Executive to Lead
US Market Expansion

BWI CORRIDOR, MD (March 2, 2004) – Bartech Systems International, the world’s leading provider of automated minibars, today announced that Mark Holzberg, the former CFO of TravelCLICK, will join the company as president of Bartech USA. In addition to managing day-to-day operations, Mr. Holzberg will be responsible for guiding the company's overall strategic direction as it aggressively expands its U.S. operations. 

Bartech’s automated minibar, the e-fridge, dispenses guest refreshments and charges the hotel guest’s room automatically, eliminating billing errors 


Mark Holzberg
and improving guest service.  E-fridge technology also provides “intelligent room” functionality for controlling in-room devices such as the thermostat, lighting, and safes.  In addition, its wireless feature provides a network infrastructure for easy implementation of guest room high-speed Internet access.

``Mark's proven operational and strategic track records, together with his experience in the hospitality industry, are an ideal fit for Bartech,'' said Daniel Cohen, president and CEO of Bartech Systems International, parent of Bartech USA. ``With his leadership, we will be well positioned to achieve the same level of success in the U.S. market as we have throughout the rest of the world.'' 

Mr. Holzberg's duties will include managing the company's US direct and indirect sales organization; driving marketing, communications, and public relations functions, including acting as the company spokesperson; directing business development activities, and managing the field operations and customer service functions. He will also be a key player in the overall development and execution of corporate strategy as well as in the area of product development. 

``Bartech has a tremendous opportunity in the US.  With the industry’s most advanced minibar technology, Bartech scores a one-two punch for managing costs and driving revenue through hotel in-room systems,'' said Holzberg. “I am looking forward to bringing the operational and guest service advantages of the technology to the U.S. market.”

Mark Holzberg comes directly to Bartech from TravelCLICK, a leading provider of digital media and data solutions to the travel industry.  In his role as CFO, he was responsible for the overall financial direction of the $70+ million firm.  Prior to joining TravelCLICK, he was president and CEO of AlphaNet Hospitality Systems, a technology and service company whose products include InnFax in-room facsimile service, guest and meeting room communications solutions, and unattended hotel business centers. Here he led the company from start up to market dominance, resulting in a successful initial public offering.  Holzberg has held other executive title roles in his career, including president of the Travel Services Division at Western Union and CEO of an air express company. 

About Bartech 

Bartech Systems International is the world’s leading provider of automatic mini-bars for independent and chain hotels.  Its e-fridge automation and in-room control technology reduces labor costs, increases refreshment revenues, and enhances guest service. More than 100,000 Bartech systems are installed worldwide in leading hotel brands including, among others, Hyatt, Hilton International, Intercontinental, Le Meridien, Marriott, Radisson SAS, Starwood, Nikko, Swissotel, and Best Western, as well as many independents, such as The Hay Adams Hotel in Washington and the Hotel de Paris in Monte Carlo, plus major casino properties including The MGM/Mirage Hotel & Casino. For more information on Bartech Systems International, log onto www.my-bartech.com or contact Katrina Pruitt-Andrews at 301.604.7377 or kpandrews@kpa-pr.com

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Contact:
Katrina Pruitt-Andrews 
KPA Marketing & PR
301.604.7377
kpandrews@kpa-pr.com


 
Also See: Bartech Announces World's First Wireless Minibar Installation at the Historic Willard InterContinental Hotel / January 2004
Bartech Completes Multi-million Dollar Installation of Automated Mini-Bars in World's Largest Five Diamond Casino Hotel / Jan 2002


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