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Doha, Qatar May 1-3, 2004 |
24 March, 2004 - The 4th Global Travel & Tourism Summit will take on a groundbreaking format in order to promote genuine, lively discussion, to encourage the leaders of the industry to express their opinions candidly and to drive change. Unlike the majority of commercial and political conferences that are effectively a procession of speeches, with a very small amount of time built in for questions, the Summit will revolve around a series of highly interactive discussions, moderated by internationally recognised journalists and TV presenters, who will expect and request contributions from the audience. The World Travel & Tourism Council (WTTC) has taken this approach for three principal reasons. First, the Summit attracts very high-level delegates who are all prominent and influential business people, with voices of equal authority. Second, this style of meeting will be much more engaging and third, with the declared objective of driving change, it will maximise the opportunity for input from all parts of the industry. The agenda has been set to assist the meeting to tackle issues progressively so that the most fundamental ones are addressed first and, as far as possible, either consensus or a majority view is gained on them before moving on. Reflecting the emphasis on dialogue, the Summit will be staged in the round, with �hot seats� on a central stage for experts and business leaders who will be lead contributors. In advance of the event, delegates will be polled for their views and will be informed that they will be expected to make a contribution as well as listen to others. The major questions that will be debated include:
The Summit will be attended by Chairmen and CEOs of hundreds of top Travel & Tourism companies, dozens of the world�s leading travel and business journalists and numerous government officials. They will gather at the Sheraton Doha from May 1 - 3 (immediately before the Arabian Travel Market). As one would expect from a meeting of this level, the networking will be unparalleled and participants will have a genuine opportunity to influence the future direction of Travel & Tourism. |
Contact:
Claire Venn +44 (0) 870 873 0050 www.GlobalTravelTourism.com |