of Marketing for Aston®Hawaii
|HONOLULU, HI (March 19, 2004)— Aston Hotels
& Resorts®Hawaii announces the appointment of Donna Wheeler to
the newly-created position of Assistant Vice President of Marketing.
Wheeler will focus on the company’s global branding efforts, oversee marketing strategies, direct internal and external communications, and manage the annual marketing budget for the company’s 30 properties.
Having worked for Aston Hawaii for 18 years, Wheeler brings a wealth of experience to her position. She served in many capacities including Night Auditor, Executive Assistant to the General Manager at Aston Waikiki Beach Tower, and as General Manager of the Aston Waikiki Beachside and the Aston Waikiki Joy. She also served as Director of Sales for Aston Hawaii’s Waikiki properties, and most recently, as Director of Marketing since May 2002.
Joni Paahao, Senior Vice President of Sales and Marketing, made the announcement regarding Wheeler’s promotion and stated, “Her benchmark achievement throughout her term as Director of Marketing has been the consistent and strategic repositioning of the Aston Hawaii brand in all marketing communication vehicles. This has served as an effective asset to our branding efforts as a Hawaii hospitality company -- to compete against many strong and highly visible local and national hotel chains, especially in a time of many world issues and economic challenges with both local and national economies.”
Aston®Hawaii is Hawaii’s largest operator of suites, resort condominiums and hotels. Based in Honolulu, Aston®Hawaii operates 30 condominium resorts and hotels with 5,000 rooms on the four major Hawaiian islands. The company is owned by ResortQuest Hawaii, LLC, dba Aston Hotels & Resorts®Hawaii, a ResortQuest International company. ResortQuest is the leading provider of condominium and vacation home rentals in more than 50 premier resort locations in the U.S. and Canada. ResortQuest is owned and operated by Gaylord Entertainment Co., a leading hospitality and entertainment company that also owns and operates Gaylord Hotels and the Grand Ole Opry.
|Also See:||Donna Wheeler Promoted to Director of Marketing for ASTON Hotels & Resorts Hawaii / May 2002|
|Global Update: Who’s Where and Doing What / The Boutique Search Firm / February 2004|
|Global Update: Who’s Where and Doing What / The Boutique Search Firm / January 2004|