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Chris Wendler to Lead European Operations
for Boutique Hotels & Resorts International 

 
MIAMI BEACH, Fla., March 31, 2004 - Boutique Hotels & Resorts International announced today that they have appointed Mr. Chris Wendler to lead their European operations for marketing and development from offices in Berlin.  After recently strengthening sales and marketing power in the Americas by expanding from Miami to create a new presence in New York, constant client demand required Boutique to expand even further.  "The need from European boutique hotels for our services and from European professional travel planners continues to increase steadily. Boutique will continue to expand a global presence to maintain and fulfill boutique hotels', travelers', and travel planners' demands," commented John Sears, vice president of marketing for Boutique Hotels & Resorts International.  
    
Mr. Wendler's accomplished career began with Pan American World Airways and continued with a fifteen-year stretch for Wardair Canada, National Airlines and United Airlines. After the airline industry, Mr. Wendler began his hotel career with Grand Esplanade Hotel Berlin and for the past five years has been managing director of WTM-International, a Germany-based international hotel sales representation company.
    
"Mr. Wendler brings with him a wealth of knowledge, experience and professionalism to Boutique Hotels & Resorts International.  We are very pleased to have Chris on our team.  He knows the specialized boutique market and will contribute to the continued success of our boutique hotel member properties," remarked Martin Buehler, Chairman & CEO of Boutique.  Mr. Wendler will be responsible for representing the Boutique brand in Europe and seeing to the needs of the travel community throughout the European countries.
    
Boutique Hotels & Resorts International awards a distinct and elegant identity to authentic boutique hotels around the world. A full-service alliance featuring inventive marketing and the very latest in reservation and global distribution technology, Boutique was created exclusively to empower independent boutique hotels to compete with the major hotel giants and assures the traveling guest a guaranteed boutique experience.  

Contact


Rima Gerhard
Boutique Hotels & Resorts International
+1-800-577-9449
[email protected]
    http://www.boutiquehotelsandresorts.com

 
Also See: AFM Hospitality Corporation to acquire Boutique Hotels & Resorts International / March 2004
Boutique Hotels & Resorts International to Acquire TopTenBoutiqueHotels.com / Feb 2003


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