iPerceptions and Hospitality eBusiness Strategies launch the RUSH Report,
a collaborative Report on User Satisfaction & Hotel Website Performance
for the hospitality industry, based on feedback from over 72,000
actual website visitors to hotel brand websites. |
New York, NY (January 13, 2004) � Two of the most respected names in
hospitality-related eBusiness and eMarketing strategy and intelligence
announced today the upcoming release of a new strategic report for the
hospitality vertical. The RUSH Report, a hospitality intelligence report
on user satisfaction and website performance, provides the industry with
an in-depth analysis of key aspects of website performance and user satisfaction.
The report is based on feedback from over 72,000 actual website visitors
to hotel brand websites.
Now for the first time hotel brand executives, hotel general managers
and directors/managers of eCommerce, Sales and Marketing, and Revenue can
evaluate website performance and online usability, compared against an
industry average, and where necessary make website adjustments in order
to convert lookers into bookers. The RUSH Report provides the data to justify
and rationalize enhancements to the website be it a brand or single-property
website. In the rapidly changing online distribution marketplace, this
quarterly report fills a void in competitive industry-wide intelligence.
To be released March 1, 2004, the report, issued annually with quarterly
updates will set a new standard for evaluating and measuring website performance
and user satisfaction in the hospitality industry according to Max Starkov,
Chief eBusiness Strategist at Hospitality eBusiness Strategies in New York
City. �Hospitality website owners will have access to aggregated data never
before available. This report provides for the first time a detailed comprehensive
picture of both the leisure and business traveler�s online experience and
their satisfaction or dissatisfaction with crucial aspects of the hotel�s
websites�, said Mr. Starkov.
The RUSH Report data is based on actual feedback from everyday users
of hotel branded websites, and is continually updated with an ever increasing
number of website users. The data includes a unique ratings system, a detailed
analysis of user satisfaction and website performance, and an analysis
of how key website dimensions, including navigation, content, interactivity,
motivation and adoption, contribute to the user�s overall level of satisfaction.
Many industry surveys show that a majority of business travelers are
willing to book directly on the hotel website. To illustrate the RUSH Report�s
value, Mr. Starkov revealed though that a majority of hotel websites fail
to adequately address the needs of the business traveler. According
to Starkov, �The RUSH Report is an eye-opener. Many of us think that the
business traveler is covered. Yet the results show that most hotel websites
do not handle this lucrative market very well and deserve no more than
a D grade�.
�The RUSH Report will be an invaluable resource for the hospitality
industry,� said Jerry Tarasofsky, CEO of iPerceptions. �This unique analysis
of our data by hospitality industry veteran Max Starkov and the experts
at HeBS, the leader in eBusiness strategic thinking in hospitality, is
going to provide a benchmark that every website owner in this sector can
use to evaluate their own site�s performance and ROI. It marks a turning
point for analytics in the hospitality industry,� said Mr. Tarasofsky.
About iPerceptions Inc.
iPerceptions Business Intelligence solutions help organizations align
their web site initiatives with the needs and wants of their actual web
site users. These solutions provide decisioning-support and business intelligence
that help companies understand and respond to their user�s total online
experience. iPerceptions solutions and services deliver actionable information
and industry best-practice benchmarks resulting in enhanced user loyalty,
increased profits and a more solid ROI. iPerceptions clients in the hospitality
sector include such recognized brands as Crowne Plaza, Omni, Savoy, Choice,
Wellesley, Homestead, Radisson and Holiday Inn.
About Hospitality eBusiness Strategies Inc
Hospitality
eBusiness Strategies, Inc. (HeBS) advises companies in the travel and hospitality
verticals on their Internet and eDistribution strategies. HeBS specializes
in helping hoteliers build their direct-to-consumer online distribution
and eMarketing strategies and regain control of their online brand and
price integrity from the online intermediaries. A diverse client portfolio
of over 140 top tier major hotel brands, multinational hospitality corporations,
hotel management and representation companies, independent, and privately
owned properties, has sought and successfully taken advantage of their
eBusiness expertise. |