Scottsdale, Jan. 9 - Get serious for hotel training like never before! Tough talk to make the cash register ring is the hallmark of Aspire Marketing, which announces Winter 2003 Revenue Management Boot Camp SM - Beyond RevenueSM, a highly interactive training program customized to help independent hotels, resorts and boutiques increase revenues and improve revenue management critical for today's challenging times. Participants spend three intense days, February 24 to 26 in warm Phoenix AZ, immersed in an atmosphere that is part classroom, part hands-on training, and all-inspiring and results oriented.

Renown for outrageous yet disciplined training, Aspire's Revenue Boot CampSM creates a fun, interactive and results-driven environment, which is money-back guaranteed to profitably improve reservation sales conversion, increase front office revenue capture, increase GDS results, drive more internet and website sales through search engine optimization, and other marketing strategies. Hospitality professionals can sign up for "Revenue Boot CampSM - Beyond Revenue" by calling 410-531-8653.

"We eliminate our clients' headaches quickly by improving the performance of the distribution channels they are already paying for. Our unconventional, yet easy-to-understand training techniques quickly increase revenue muscle and improve RevPAR,'' says Renie Cavallari, founder and Director of Inspiration for Aspire Marketing. "Since our customers want measurable results, we don't do business any other way. We take pride in helping people tap into their own potential and hence the potential of the business. When our Boot CampSM training ends, the hotel professional has the means to carry out the mission."

Participants are motivated to roll up their sleeves and learn how to make their marketing dollars work smarter, using internet marketing, sales conversion techniques, and electronic distribution. The troupe then goes through an innovative yield simulation to ensure they know how to apply their newly gained knowledge and applications. After hands-on coaching, participants receive a complete revenue management enhancement package that is easily put into action.

Prior to the program, Aspire Marketing reviews each participant's current tools and determines key revenue opportunities to ensure a customized focus of the training. Both a website and GDS audit of the participant's property are also included that shares specific priorities for how to increase website and GDS revenues now.

The program has received accolades from its attendees. Says Kathryn Cullen, Marketing Manager, Lansdowne Resort, "The Beyond Revenue Boot Camp was all useful unlike many training programs that are sometimes full of fluff. It is very inspirational, rejuvenates passion and makes you question yourself and embrace change."

Other Aspire's past participants include Fairmont Hotels, Resort at Squaw Creek, La Costa Resort and Spa, Hotel Ambassador, Hyatt San Jose, Scottsdale Resort & Conference Center, La Jolla Shores Resort, Silvercreek Resort, InnSuites Hotels, Ramada Plaza Hotel International, Eldorado Hotel, Mesa Verde National Park, Crestline Hotels & Resorts, The Amway Grand Plaza and Vail Cascade Resort & Spa.

To ensure one-on-one coaching time, space is limited. The program which includes three days of customized training, Learning Tool Kits, GDS and website audits and recommendations, and breakfast & lunch.

To register for Boot Camp or learn more about Aspire Marketing's services, contact 410-531-8653 or www.aspiremarketing.com.

About Aspire Marketing:

Aspire Marketing is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results. Founded in 1995, Aspire Marketing has headquarters in Phoenix, AZ, with a network of hi-impact professionals across the country.

Contacts: Barbara Campbell 410-531-8653 [email protected]