InterContinental Hotels Group Renames Six Continents Club(R)
InterContinental Hotels Group announced today that it is welcoming a new premium status into the hotel industry's fastest-growing customer loyalty program, Priority Club Rewards.
Six Continents Club, the world-renowned recognition program of the InterContinental Hotels & Resorts brand, became "InterContinental(R) Ambassador," a new status within Priority Club Rewards. The status provides the best of both programs by continuing to provide the exclusive guest privileges of membership in the former Six Continents Club along with the point-earning potential and broader range of reward choices offered by the Priority Club Rewards program.
"We operate two loyalty programs in the InterContinental branded hotels -- Six Continents Club and Priority Club Rewards -- each with a unique set of features and privileges. Many of our guests are members of both programs, and they found it difficult to manage two sets of membership numbers, two sets of membership cards, two sets of Program communications and so on. So, we wanted to simplify the Programs for our members and bring together the best of what both have to offer," said Steve Sickel, senior vice president, loyalty marketing, InterContinental Hotels Group.
InterContinental Ambassador members will continue to receive exclusive privileges at more than 140 InterContinental Hotels & Resorts worldwide, including:
Enrollment in Priority Club Rewards is free and available either online at www.priorityclub.com/ or by calling 1-888-211-9874 or at the front desk of any InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express or Staybridge Suites hotel. InterContinental Ambassador status is available for an initial fee of $150 and can be renewed annually for only $100. Status can be purchased at any InterContinental hotel or resort or online at www.priorityclub.com/ambassador .
Priority Club(R) Rewards
Priority Club Rewards is the world's first and most global hotel loyalty program spanning more than 3,400 hotels in nearly 100 countries. With more than 250,000 new travelers joining the program each month, Priority Club Rewards is the fastest-growing hotel loyalty program in the hotel industry. Membership has doubled over the last three years, to 18 million, with 15 percent of new members enrolling via the Internet in FY 2002.
InterContinental Hotels Group
InterContinental Hotels Group PLC of the United Kingdom (LON: IHG)(ADRs), owns, manages, leases or franchises, through various subsidiaries, more than 3,300 hotels and 515,000 guest rooms in nearly 100 countries and territories around the world ( www.ichotelsgroup.com/ ). The Group owns a portfolio of well-recognized and respected hotel brands, including InterContinental Hotels & Resorts(R), Crowne Plaza Hotels & Resorts(R), Holiday Inn(R), Holiday Inn Express(R), and Staybridge Suites(R), and also has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK.
For the latest news from InterContinental Hotels Group(R), visit our online Press Office at http://www.pressoffice.ihgplc.com/ .
CONTACT: Nelson Mumma of GCI Group, +1-404-898-1601, firstname.lastname@example.org
CO: InterContinental Hotels Group InterContinental Hotels & Resorts(R) and Staybridge Suites(R) Britvic
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LW01914012004en 14/01/2004 13:30 UTC http://www.prnewswire.com