Hotel Online Special Report

   
E-site Marketing Partners with Major
Hospitality Companies in 2003

Washington, D.C. (January 13, 2004) -- E-site Marketing, L.L.C. experienced significant growth in 2003 with a 50% increase in clients compared to 2002. The company also doubled revenue and grew their employee base by 40% during the same period.

�You might find our growth surprising, when you consider the challenges the travel industry has encountered the last few years,� Felix Laboy, E-site Marketing president and CEO said. �But with hospitality marketers looking harder than ever for greater returns on every marketing dollar, they are turning to strategic online marketing initiatives to generate revenue.�

�Even more important than growth figures is the fact that our company maintained a 100% client retention rate during this same period,� noted Laboy.  �Our guiding principle is to exceed our customers� expectations and provide superior customer service while maximizing their online presence via utilization of the most current Internet strategies and products.�

Among the latest clients E-site Marketing added in 2003 are:  Delaware North Companies, Exclusive Resorts, The Caribbean Tourism Organisation and James Hotels. E-site Marketing is providing each client with comprehensive Internet marketing services, including their extremely successful Search Engine Optimization program.

  • Delaware North Companies, Inc. is a privately held international company based in Buffalo, N.Y., with annual revenue of $1.6 billion. Through its subsidiaries, Delaware North is a recognized world leader in food service, retail, recreation and hospitality management at sports venues, airports, state and national parks and major tourist attractions throughout the United States, Canada, and the Pacific Rim.  www.delawarenorth.com
  • Exclusive Resorts, recently featured in the Wall Street Journal, is the leader in an innovative new business that dramatically evolves the vacation real estate and luxury travel business offering sophisticated consumers a better way to travel.  The Company offers its members guaranteed anytime, anywhere access to a portfolio of the finest multi-million dollar residences in the world�s most desirable destinations for a fraction of what it would cost to own just one.  The residences average $2.5 million and offer services and amenities found only at the world�s finest hotels and resorts.  Exclusive Resorts� portfolio includes more than 30 ultra-luxury residences in over 15 locations around the world. www.exclusiveresortsclub.com
  • The Caribbean Tourism Organisation is an international development agency and the official body for promoting and developing tourism throughout the Caribbean.  Members include 34 destination countries and private companies � airlines, hotels, cruise operators and travel agencies � who are involved in Caribbean tourism.  The Caribbean Tourism Organisation�s official customer website, www.doitcaribbean.com, is an integral component of the region�s strategy in tourism marketing, helping them to capture and increase market share with visitors from America, Canada and Europe.
  • James Hotel, located in the heart of Scottsdale, Arizona, will open in January 2004 after a $25 million transformation. The concept, which will be cloned in other U.S. cities, is a hip but affordable, boutique-style hotel designed for a younger demographic of business and vacation traveler.  The 200 room hotel features The New York Times 3-Star Fiamma Trattoria, a 3,000 square foot fitness center, Spa services, 10,000 square feet of event space, high-end technology and other deluxe amenities. www.jameshotels.com
According to Judy Lucas, Internet and Information Management Developer, Delaware North Companies, �We consider the strategic guidance and search engine optimization initiatives that E-site Marketing is executing on our behalf to be invaluable as we strive to create an online presence, increase brand awareness and generate revenue for our multiple properties.�

In addition to the new clients highlighted above, E-site Marketing increased the level of services it provides to many of its existing customers in 2003, growing the partnerships to include new products, enhanced services and more extensive and strategic consulting such as third-party distribution channel revenue management.

�Based on the impressive results E-site Marketing produced for us last year, coupled with the critical role online marketing now plays in generating revenue, we made a decision to invest a significant amount of our 2003 marketing budget in online initiatives E-site Marketing recommended and now executes on our behalf,� noted Kia Sechrist, Corporate Director of Sales and Marketing for Potomac Hospitality Services, in Washington, DC.

According to Sechrist, �E-site Marketing now manages multiple e-mail campaigns, website maintenance, and third-party distribution channel initiatives.  They have also developed two new products that we are currently utilizing, a self-distribution E-mail Club Tool and an Interactive Proposal Service.  In addition, we were especially pleased to learn that the website E-site Marketing designed for One Washington Circle Hotel was recognized with a Standard of Excellence Award from the Web Marketing Association in 2003.  Our partnership has grown significantly in the last year, and the results are certainly worth the investment.�

E-site Marketing specializes in creating Internet marketing solutions exclusively for the hospitality industry.  E-site Marketing�s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.

For more information on E-site Marketing and its products and services, please call 301-986-9566 x11, e-mail [email protected] or visit our website www.esitemarketing.com.

 

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Contact:
Margaret Wright
Vice President
E-site Marketing
301-986-9566 ext. 13
[email protected]
www.esitemarketing.com


 
Also See E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003
E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Resorts / March 2003
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002 
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 


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