Hotel Online  .Special Report


Prestigious UCLA Conference Center Installs Maestro Suite
from NORTHWIND, Realizes 20% Reduction of Accounting Workload, Gains State Audit Compliance 
-
Pristine California Conference Center and Resort Earns 76% Group Return Rate; Sells Unique Two-Season Operation 10 Years in Advance 
.
Markham, ON – February 24, 2004  -- The exclusive UCLA Conference Center and Bruin Woods Family Resort, beautifully situated on the banks of Lake Arrowhead in the alpine forests of southern California, was not always a reputable business destination.  The property’s life began in the roaring 20’s as the shady North Shore Tavern, a hideout where West Coast mobsters and Hollywood celebrities rubbed shoulders and drank during prohibition.  Later, when its more scandalous clientele moved closer to town, the Los Angeles Turf Club acquired the property as a retreat for high-roller horseplayers and members. In the 1950s the old bootleggers’ retreat finally achieved respectability as a lakeside resort. But the property’s past echoes into the present day, and even now the UCLA Conference Center has two completely different personalities.
 
For nine months of the year the property operates as the exclusive UCLA Conference Center, a corporate meeting destination with a five-year waiting list for business and educational organizations.  But the other three months it transforms itself to become the Bruin Woods Family Resort, a private, rustic get-a-way open only to graduates and full-time staff of the University of California at Los Angeles, UCLA.  “The 
UCLA Conference Center
Lake Arrowhead, California
UCLA Conference Center hosts corporate meetings for many non-UC companies such as Nordstrom, Disney, UPS, and Marriott Hotels,” said UCLA Conference Center Director, Jim Turner, who also had a brush with the law early in his career, but as a police officer. “Fifty-six percent of our business comes from the University of California.  During our conference season we are a corporate business-meeting destination that can accommodate groups of up to 200 people who take advantage of our beautiful meeting rooms, food and beverage, and audio/video facilities.  It is not like the old days; groups are not allowed to come in and just throw parties. The core purpose for any meeting must be educational.”

Maestro Reduces Accounting Workload by 20% 

The UCLA Conference Center has to run a tight operation because it is booked up to 10 years in advance for some dates.  This puts a spotlight on the Conference Center’s reservation system for both function space and sleeping rooms.  “System accountability is central to our operation; our guests, and the State of California demand a very high level of accuracy,” said Turner.  “We installed the Maestro Suite from NORTHWIND to automate our operation and it has proven to be strong enough to handle reservations for our two separate operations, and nearly as important, it brought us into compliance with State accounting requirements.  The system also reduced our bookkeeping workload by 20% as a result of automating the Conference Center and Bruin Woods operations on a single enterprise platform.”    

The University of California (UC) acquired the property with the stipulation that it be self-supporting. Another goal of UCLA was to provide a camp for UCLA Alumni families.  In 1985 the conference season was reduced to nine months a year and the UCLA Bruin Woods Alumni Camp opened during the summer months.  In order to accommodate the families the Conference Center completely reconfigures its guest rooms removing queen beds and installing bunk beds upstairs for the children. Bruin Woods provides faculty and alumni families with plenty of outdoor recreational activities like parasailing, hiking, horseback riding, fishing and water skiing, and is so popular that it has a four-year waiting list.  The property’s two-season strategy worked well, but there was always the problem of how to automate reservations and operations of its separate properties with different room types, occupancies, and numbering, and still have the accounting make sense to the State audit board.

Director Jim Turner describes the problem; “The Conference Center operates as two distinct businesses under one roof, which complicates how we automate our operation.  Also, because the Regents of the University of California own us, State audit compliance is critical to our operation.  We spent the last three years evaluating conference center systems and hotel applications that would raise our technology to industry standards and provide State accounting compliance.  The only system measuring up to our requirements was the Maestro Suite.” 

Since its property is unique, the UCLA Conference Center team wanted to partner with a system provider that could combine the automation of their two operations on a single application.  Jim Turner, Conference Center Director, said, “We met with NORTHWIND and they evaluated our business practices.  Based on our requirements they added functionality that gave us greater ability to estimate future demand and streamline bookings.  Clients know our conference center is in high demand, and often they will ask ‘What do you have open in April 2006?’  Maestro allows us to pull up a monthly calendar and a tape chart to quickly verify availability or suggest alternative dates.  No other vendor offered to do this.”  The Conference Center also uses the Maestro Sales and Catering Conference Center system to manage function room availability, create food and beverage banquet event orders, provide sales management, and maintain its inventory of audio and video resources.   

Complete Technology Upgrade
  
Utilizing a single system for conference facilities and guest room management also created greater operating efficiencies in the Conference Center’s outlets.  The property maintains the Bear Wear clothing store, the Bear and Grill, and a crafts store, which are all now interfaced to their Conference Center front office system.  When attendees purchase retail items, the point of sale systems in the outlets instantly post the charges to the guests’ folio.  In the past, these charges were hand-carried to the front office for posting, causing delays and possible inaccuracies.  Conference Center Director Jim Turner concluded, “My goal is to bring the UCLA Conference Center up to the highest level of technology.  The Maestro Front Office and Sales and Catering Conference Center Suite is just the beginning.  We have installed a new PBX system to provide attendees with voice mail, and also allow housekeepers to upgrade room status from the guestroom telephones.  We are expanding our HSIA access beyond The Lodge and meeting rooms into the guest rooms.   And in the next 12 months the UCLA accounting system will be fully interfaced to our front office application to eliminate re-keying errors.  Thanks to our system upgrades we can offer a higher level of guest service than we ever have before.”

About UCLA Conference Center

UCLA Conference Center offers the perfect mix of peace, privacy and business in its wood-nestled conference facilities in the San Bernardino Mountains, where groups from 10 to 200 guests enjoy fresh air, wild flowers, and 40 acres of pristine beauty.  A full-service conference center operated by the University of California, Los Angeles (UCLA), the Center’s twelve meeting rooms are open for overnight conferences to any group with a serious meeting purpose. Arrangements are simple to make; conferences are easy to manage. The Conference Center is in operation every day from September through mid-June in a premier resort area a mile high in pine-forested mountains.

About NORTHWIND 

NORTHWIND (www.maestropms.com), known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, guests, and corporate management companies with flexible software solutions.

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for hotel owners and operators who need to manage their enterprise in a real time environment for maximum operational control and profitability.  Designed to handle any size hotel, resort, meeting/conference center, multi-property and for the enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products:  PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condominium Owner Management & Timeshare Owner Management, Yield Management, GDS Connectivity and ResEze (Internet Reservations).  This comprehensive multi-platform (Windows 9X/NT/2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations.  NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support.

###
Contact


UCLA Conference Center and
Bruin Woods Family Resort
Jim Turner, Director
P. O. Box 160
Lake Arrowhead, CA 92352
Phone: (909) 337-2478
E-mail: lakearro@ucla.edu
http://www.uclaconferencecenter.com/ 
 

NORTHWIND
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext - 229
1-888-NORTH88 (667-8488)
Fax: (905) 940-1925
Email: info@maestropms.com
http://www.maestropms.com


Also See Suburban Franchise Systems Selects NORTHWIND to Install Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Industry 1st: Independent Hotels and Management Companies Harness eBusiness Booking Power With Groundbreaking Interface from Northwind and HubX / October 2003
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
Bodyguards, Health Consultants Help Stressed-Out Professionals Take A Break At The Caribbean’s Premier Spa Adventure Resorts / May 2003 
Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001 
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.