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2004 European Ranking of Hotel Groups; 
Best Western Holds Top Position of
25 Brands in Europe
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February 16,2004 - As a preview of the detailed European hotel industry report, compiled each year by MKG Consulting and published in the February/March 2004 issue of HTR, here is a ranking of the top ten groups and the top 25 brands established in Europe.

Yearly European ranking of
hotel groups (as of 01/01/2004)

Hotels
Rooms
Change
Rank
2003 
Rank
2004 
Group
Country
2003
2004
2003
2004
Rooms
%
1
1
ACCOR
France
1 965
1 985
203127
205914
2 787
1.4%
2
2
BEST WESTERN
USA
1 120
1 067
70570
69147
-1 423
-2.0%
3
3
INTER-CONTINENTAL HOTELS GROUP
GB
418
445
6 848
68704
3 856
5.9%
4
4
LOUVRE / ENVERGURE
France
869
859
60535
60683
148
0.2%
5
5
HILTON INTERNAT.
GB
243
239
51514
50966
-548
-1.1%
7
6
SOL MELIA
Spain
200
200
41380
41887
507
1.2%
6
7
MARRIOTT INTERNAT.
USA
254
258
41427
41127
-300
-0.7%
9
8
TUI
Ger.
154
159
33587
35765
2 179
6.5%
8
9
CHOICE
USA
435
434
33704
35581
1 877
5.6%
10
10
NH
Spain
195
181
27228
25052
-2 176
-8.0%
Source: MKG Consulting Database – 01/04
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The 2004 ranking of hotel groups located in Europe reveal a relative stability and prudence in terms of development of the largest European Hotels’ operators. The top 10 European groups have seen their supply grow by only 1.1% (+6.908 rooms) in the course of 2003; the rise in supply of the top 10 reached 3.7% (+22.600 rooms) at the end of 2002. The ranking of the top 10 groups established in Europe is very close to that of last year. One has to look to the 6th place in order to see any reshuffling in this ranking: the Spanish Sol Melia rose by one place and passed Marriott, which fell to 7th place. TUI and Choice also swapped positions in this ranking, the German group specialised in leisure hotels thus comes in 8th place and Choice in 9th. With the exception of Best Western, which continues with the rationalization of its supply that fell by 1.423 rooms. The leaders strengthened their lead over their "challengers": the European number 1, the French Accor, posted a rise of 1.4% (+2787 rooms) while InterContinental Hotels Group (formerly Six Continents) posted a rise of 5.9% (+3.856 rooms).
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Annual European ranking of
hotel brands (as of 01/01/2004)
Hotels
Rooms
Change
Rank

2003 

Rank

2004 

Chain
Group
2003
2004
2003
2004
Rooms
%
1
1
BEST WESTERN BEST WESTERN
1 120
1 067
70570
69147
-1 423
-2.0%
2
2
IBIS ACCOR
534
551
53247
55020
1 773
3.3%
3
3
MERCURE ACCOR
461
492
50953
52359
1 406
2.8%
4
4
HOLIDAY INN IHG
258
265
38603
40133
1 530
4.0%
5
5
NOVOTEL ACCOR
235
252
33566
37634
4 068
12.1%
6
6
HILTON  HILTON INTER.
127
122
30911
29602
-1 309
-4.2%
7
7
NH NH
195
181
27228
25052
-2 176
-8.0%
8
8
FORMULE 1 ACCOR
326
327
24107
24112
5
0.0%
9
9
CAMPANILE LOUVRE / ENVERGURE
375
378
22964
23284
320
1.4%
11
10
ETAP HOTEL ACCOR
263
283
20377
22299
1 922
9.4%
10
11
SCANDIC HOTELS HILTON INTER.
116
117
20603
21364
761
3.7%
16
12
TRAVEL INN WHITBREAD
285
302
16070
18069
1 999
12.4%
12
13
QUALITY CHOICE
170
172
16922
17570
648
3.8%
15
14
RADISSON SAS CARLSON REZIDOR
76
79
16192
17038
846
5.2%
17
15
RIU HOTELES TUI
63
61
16056
16886
830
5.2%
21
16
MELIA SOL MELIA
64
67
14638
15567
929
6.3%
20
17
RAMADA INTERNATIONAL MARRIOTT INTERNATIONAL
123
130
14952
15542
590
3.9%
14
18
GOLDEN TULIP / 

TULIP INN

GOLDEN TULIP
184
161
16208
15410
-798
-4.9%
18
19
SOL SOL MELIA
48
47
15729
15382
-347
-2.2%
19
20
MARRIOTT  MARRIOTT INTERNATIONAL
76
74
15490
15354
-136
-0.9%
29
21
SOFITEL ACCOR
62
80
10757
14490
3 733
34.7%
22
22
COMFORT CHOICE
241
232
14378
14314
-64
-0.4%
23
23
PREMIERE CLASSE LOUVRE / ENVERGURE
194
200
13661
14060
399
2.9%
27
24
SHERATON STARWOOD
45
47
12748
13852
1 104
8.7%
26
25
TRAVELODGE TTLC Ltd
229
236
11679
13127
1 448
12.4%
Source: MKG Consulting Database – 01/04
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By brand, we notice that among the top 25 brands located in Europe, 18 post a supply that is growing and 7 post a supply that fell during the year.

In more detail, the ranking shows Best Western holding its top position despite a drop of 2% in its supply (-1.423 rooms). Ibis and Mercure, the 2 Accor brands strengthen their positions on the other hand (2nd and 3rd place) and recorded rises of 3.3% (+1.773 rooms) and 2.7% (+1.406 rooms). The most spectacular increase of the year is also attributed to Accor: Novotel posted a rise of 4.068 rooms (12.1%) and holds its 5th place ranking. As in 2003, Holiday Inn slid in between the three brands of the Accor group (in 4th place). The British brand saw a rise of 4.0% (+1.530 rooms) during the course of the year 2003. Outside these differences between the leaders of the ranking and their close "followers", there are few changes to be seen. The major change, Etap Hotel entered into the top 10 in 2004 thanks to a 9.4% rise (+1.922 rooms) in the brand's portfolio. Three other significant changes within the top 25 are worth noting: Travel Inn, the budget brand of the British Whitbread, with locations only in the United Kingdom, rose from the 16th to 12th place in Europe due to a 12.4% (+1.999 rooms); Melia grew by 6.3% (929 rooms) and went from 21st place to 16th in Europe ; Sofitel grew by 34.7% (+3733 rooms) and went from 29th to 21st place. Other brands also rose up in the 2004 ranking, this is the case with Radisson (14th), Riu Hoteles (15th), Ramada International (17th), Sheraton (24th) and Travelodge (25th).

At the end of the year that was without a doubt the most difficult for the worldwide tourism industry since the crisis that followed the 1991 Gulf war, major operators will have therefore been cautious. Contrary to the previous years, few mergers or acquisitions took place in 2003 other than the acquiring of the French B&B by the British Duke Street Capital and the acquisition of Premier Lodge by The Spirit Group. At this beginning of a new year, major movements are still not occurring with the exception nevertheless of the debt of the Le Méridien chain taken over by Lehman Brothers and Starwood which may foresee a fusion between these two groups.



For 20 years now, MKG Consulting has exclusively presented the official statistics of chain hotels. Data concerning activity in 2003 in France and in Europe will be supplemented by a more in-depth analysis during the 2004 Hotel Makers' Forum, on March 8th 2004 at the Press Club de France – Sofitel Champs Elysées. – Paris. Information and subscription at: www.hotelmakersforum.com

MKG Consulting has the largest hotel database in the world outside the USA. with the best representation of all the hotel segments. The MKG Consulting Database includes over 40.000 hotels. representing more than 2.2 million rooms. The activity results of the MKG Consulting Database are from a sample of 9.000 corporate operated chain hotels. representing 1.100.000 rooms. These results are from data that has been supplied by the chain hotels in France and Europe. for which MKG Consulting is the official statistics supplier.

Contact:

Georges Panayotis
+33 (0)1 56 56 87 90
georges.panayotis@mkg-consulting.com
http://www.mkgconseil.com

 
Also See: Despite One of the Worst Years in International Tourism, the French Hotel Industry Managed to Record Only a Moderate Drop in RevPAR in 2003 / MKG Consulting / January 2004
RevPAR Falls 2.9% for the European Hotel Industry for 12 Months through November 2003; Austria Rises 6.1% in RevPAR / MKG Consulting / January 2004
European Budget Hotel Industry Shows Growth in RevPAR; Not as Cheerful in the Other Hotel Segments / MKG Consulting / November 2003
European Hotel Chains: New Downward Slide in July, 2003 / MKG Consulting / Sept 2003
Finally a Month of Strong Rises in the German Hotel Industry / MKG Consulting / July 2003
Hotel Industry in Europe: Record Drop in the RevPAR in April 2003, But Slight Decrease of the Mid-term Trend / MKG Consulting / May 2003
The Worldwide Ranking of Hotel Groups 2003; The World’s Top Ten International Groups Increase Their Supply by 2.6% / MKG / April 2003
The French Hotel Industry Confirms its Solidity in 2002 and Serenely Forecasts a Year 2003, Despite Geopolitical Instability / MKG Consulting / Feb 2003
European Hotel Industry: Like Last Year, France is Doing Better than all its European Neighbours in 2002 / MKG Consulting / Jan 2003
European Hotel Industry: An Encouraging Month of October / MKG Consulting / Dec 2002
Europe’s Hotel Industry: France Posts Record Performance for September, 2002 / MKG Consulting / Oct 2002
Assessment of the Summer Season for the European Hotel Industry / MKG / Oct 2002


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