JRK, a West Coast based owner of luxury and boutique hotels, commercial and residential real estate nationwide, has two California properties (Hotel Oceana Santa Monica and Hotel Oceana Santa Barbara) already using the SynXis system to process all of their electronic reservations for the past year.  Their previous provider charged based on a percentage of revenue and they found they were not satisfied with the value they were getting. 

�With the growing popularity of the boutique hotel concept and the importance of the New York City market, The Roger Williams and Franklin hotels represent very exciting opportunities for us,� said Seth Horowitz, Vice President and General Manager for Hotel Oceana, Santa Monica.  �When we made the acquisitions, moving the hotels to the proven SynXis technology was an easy decision.�

The SynXis reservation system will allow all four properties to make real-time rate and availability changes for the properties from any location with Internet access. This direct control allows the hotels to quickly react to market changes.  SynXis�s online booking engine, Book-A-Rez®, allows the properties to offer special promotions to a targeted group and easily track the effectiveness of marketing campaigns.

�The two Oceana properties have really taken full advantage of what our system has to offer in order to help increase revenues� said Phil Saims, Managing Director for SynXis. �Being awarded these two very important contracts tells us that JRK believes in our products and services and is committed to a true partnership where everyone benefits.�

The Roger Williams is a stylish, 187 room hotel located in the fashionable Murray Hill area of midtown.  It is a short walk to The Empire State Building, Madison Square Garden, and The Pierpont Morgan Library.  The Franklin is a beautiful boutique hotel located in the exclusive Upper East Side of Manhattan.  It is close walk to Museum mile, Central Park, and fine dining, shopping and entertainment.

About SynXis Corporation

SynXis® Corporation's Internet-native ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry.  The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites.  It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  All of these reservations can connect directly with the PMS.  SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis' simple transaction-based pricing model.  SynXis is the technology source for more than 5,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels. 

SynXis' corporate headquarters is in McLean, VA, with offices in Boston, Denver and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail [email protected], or visit our Web site at www.synxis.com.