The annual HSMAI survey asked members for their top three concerns facing their profession as well as the industry at large.  �It was interesting to note that in most cases the top issues facing the sales and marketing profession and the industry at large were the same reflecting the last two years of uncertainty in the travel, hospitality and tourism arena,� noted Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

�We expect to see some of these concerns and issues eased over the next few months as recent reports indicate a steadily improving economy and environment for the hospitality and travel industry and in particular for business travel,� Gilbert added.

According to the survey, the Top 10 issues facing sales and marketing executives in 2004 are:
 

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.