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 Utah-based Crystal Inns "Double Branding" 13 Limited-service Hotels with the Rodeway Inn & Suites Brand 

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SILVER SPRING, MD. (Feb. 19, 2004) – Utah-based Crystal Inns, a 11-unit chain of deluxe, limited-service hotels serving both business and leisure travelers, along with two Best Rest Inns, has joined the Rodeway Inn & Suites brand, one of eight brands franchised by Choice Hotels International, Inc. (NYSE:CHH).
 
Crystal Inn hotels in California, Colorado, Maryland, Mississippi, Montana and Utah will be rebranded as Crystal Inn, Rodeway Inn & Suites and two Best Rest Inns - one in Ogden, Utah and another in Frazier Park, California - will be rebranded as Best Rest Inn, Rodeway Inn & Suites brand hotels. 

According to Joe Squeri, senior vice president, development and chief financial officer, this double branding allows the hotels to


Crystal Inn, Rodeway Inn & Suites
Salt Lake City – Midvalley Utah 
818 East Winchester St
Murray, Utah
maintain the equity built around the Crystal Inn and Best Rest Inn names in their local markets, while benefiting from the brand recognition and marketing strength represented by Choice Hotels and its Rodeway Inn brand. 

Crystal Inns, along with two Best Rest Inns and one Comfort Inn in Cheyenne, Wyoming, is owned and operated by MacCall Management, LLC.  “Crystal and I built our chain on the principle of giving a great lodging value to our guests. We provide desired amenities such as larger rooms, free high-speed internet access and a great breakfast offering,” said Chuck Maggelet, who with his wife Crystal is co-managing director of MacCall Management.  “We are excited to work with Choice Hotels to continue to build our business.  We think this will be a big ‘win-win’ for our hotels and Choice Hotels.”

“We are thrilled that the Crystal Inns chain has chosen to affiliate with Rodeway Inn & Suites and Choice Hotels,” said Squeri. “This is an excellent chain of well maintained and managed hotels with popular hotel features and amenities – all told a wonderful addition to the Choice Hotels system and Rodeway Inn & Suites.”

“2003 proved to be a record-breaking year for Rodeway Inn development,” said Ron Burgett, vice president of franchise sales and development.  “The addition of this group of hotels was a real boon for the brand.  As we continue to focus on quality assets, we expect to see more of these types of transactions.”

Choice Hotels International franchises more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brands.

For more information on Choice Hotels, visit the company’s internet site at http://www.choicehotels.com./.  Reservations may be made at the company’s website or by calling Choice Hotels’ toll-free reservations number 1-800-4CHOICE.  For more information on Crystal Inns, visit www.crystalinns.com.

Following is a list of the Crystal Inn, Rodeway Inn & Suites and Best Rest Inn, Rodeway Inn & Suites hotels:
 

Crystal Inn, Rodeway Inn & Suites, Aurora, Co. (at Denver International Airport)
Crystal Inn, Rodeway Inn & Suites, Logan, Utah.
Crystal Inn, Rodeway Inn & Suites, Salt Lake City-Downtown, Utah
Crystal Inn, Rodeway Inn & Suites, Salt Lake City-West Valley Utah.
Crystal Inn, Rodeway Inn & Suites, Salt Lake City- Midvalley Utah.
Crystal Inn, Rodeway Inn & Suites, Brigham City, Utah
Crystal Inn, Rodeway Inn & Suites, Cedar City, Utah
Crystal Inn, Rodeway Inn & Suites, St. George, Utah
Crystal Inn, Rodeway Inn & Suites, Gulfport, Miss.
Crystal Inn, Rodeway Inn & Suites, North East, Md. (Aberdeen/Wilmington)
Crystal Inn, Rodeway Inn & Suites, Great Falls, Montana
Best Rest Inn, Rodeway Inn & Suites, Ogden, Utah
Best Rest Inn, Rodeway Inn & Suites, Frazier Park, Ca.
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Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, Rodeway Inn and 1-800-4CHOICE are proprietary trademarks and service marks of Choice Hotels International, Inc.

 
 
Contact:
 Dorothy Dee
Tel: (301) 592-6197
dorothy_dee@choicehotels.com
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Also See: Choice Hotels Adds 41,000 Franchise Rooms in 2003; Reports 342 Conversions and 128 New Construction Contracts / January 2004


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