The UniFocus software and services are intended to help drive financial performance through improved efficiency, management flexibility, and increased guest satisfaction. Park Place operates 29 casino resorts around the world under the Bally�s, Caesars, Flamingo, Grand Casinos, Hilton and Paris brands. 

With this announcement, UniFocus has become the leading provider of labor management systems in the U.S. casino market.  Its proven approach to such engagements is a flexible and phased program of OI consulting and software implementation. OI consulting is critical in reaching a project�s objectives.  The vast majority of labor management software installations that fail to deliver on their key objectives do not have the benefit of OI professional services guiding the many standards that the applications will control.  The UniFocus team of professional consultants comes from various hospitality management backgrounds.  This has been determined to be key in delivering successful results. 

Watson, R.M. Labor is a comprehensive suite of software applications developed specifically for the hospitality industry.  In particular, Watson, R.M. technology has proven its results in the highly complex world of casino management by delivering the following benefits:

• Cost effective scheduling that is driven by customer service standards � right number of people at the right time
• Business volume forecasting 
• Continual evaluation of service delivery processes for effectiveness and efficiency
• Precision planning, scheduling and result assessment
• Documented reduction in operating expenses yielding an exponential ROI within months of installation

�We appreciate the opportunity to deliver our latest technology to Park Place Entertainment,� said UniFocus� Watson, R.M. division President, Kenneth Heymann.  �We specifically developed our services and technologies to assist world-class organizations such as theirs.  We look forward to our continuing relationship with a growing Caesars Entertainment in the coming years.�

About UniFocus (www.UniFocus.com)

Based in Dallas, with offices in Denver and London, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. 

NOTE: This press release contains "forward-looking statements" within the meaning of the federal securities law, which are intended to qualify for the safe harbor from liability provided there under. All statements which are not historical statements of fact are "forward-looking statements" for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include all financial projections, including projections of revenue, market share, earnings, EBITDA, free cash flow, statements of management's plans, objectives or expectations of future economic performance, statements regarding new developments or opportunities, statements of belief, and/or statements regarding anticipated construction, development, or acquisition. Additional information concerning potential risk factors that could affect the company's future performance are described from time to time in the company's reports filed with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K for the year ended December 31, 2002 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 2003 and June 30, 2003. The reports may be viewed free of charge at the following website: www.sec.gov. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.