LexLink 3.0(SM), Lexington's new, upgraded version of LexLink(R) OnLine, helps hotels increase revenue by providing the capability to manage their channels of demand more effectively. LexLink 3.0 contains many exciting new capabilities and enhancements, all designed to improve efficiency and revenue for Lexington Services' hotel members.

Kerry Club Hotels, one of the hotel groups that partnered with Lexington on version 3.0's development, has already put the new system to work. "LexLink 3.0 has greatly increased efficiency and reduced our manual processes," said Kerry Cooper, Systems Manager for Kerry Club Hotels. "The new system of daily pricing strategies allows us to put an entire rate strategy in place quickly, changing all rate types at once; and a range function allows us to change several weeks, or even months, at a time. The new calendar feature has also been added to help us see changes as soon as they are made on screen displaying rates, restrictions, availability, and minimum stays." He added, "The best feature is being able to change multiple days that are not continuous by simply clicking the appropriate days on the calendar."

Used either as a stand-alone product, or in connection with LexLink 3.0, Lexington's channel management functionality allows hotels to manage inventory and rates within the same, easy to use calendar screen as LexLink 3.0. Channel management also provides the ability to set date specific, alternate rate descriptions for each channel, and the ability to decide which rates sell on certain channels. With easy to read calendar displays and a point and click interface, channel management is easy to learn and simple to implement.

"In recent years, the number of online booking options has more than doubled for consumers. More alternatives have resulted in a greater need for hoteliers to understand these channels and how they are related to their GDS marketing," said Shawn Heaton, president of Lexington Services. "Competing for bookings and managing multiple room blocks and rates can be a time consuming and error prone process. We developed our Channel Management product to address this problem, and ultimately to increase profitability through optimization of these channels."

Channel Management is currently beta testing and will be available to all Lexington Services members in the first quarter of 2004. Lexington Services is exhibiting in the Global Village stand GV1010.

About Lexington Services
Lexington Services is a proven leader in reservation services, electronic distribution and channel management to hotels worldwide. Since 1991, Lexington Services has provided independent hotels, resorts, chains and management companies the ability to realize their optimal revenue potential through effective reservation services and product distribution. Lexington capitalizes on the power of the travel agent global distribution systems (GDS), Internet Distribution Systems (IDS), Call Center Services, Booking Engine technology and marketing alliance strengths to generate, manage and process hotel reservations electronically. Lexington Services provides electronic distribution solutions using the latest and most advanced central reservations technology available in the marketplace. Along with effective technology solutions, Lexington has distinguished itself as the leader in providing continual consulting services to its members and advising them on the ever-changing distribution landscape that is critical to their hotel positioning and representation. Lexington works with over 3,800 hotels encompassing 28 brands in 81 countries, and is headquartered in Dallas/Irving, Texas with worldwide offices or representatives in Mexico, Australia, the UK, France, Spain, Italy, Sweden, Poland, Russia, the Czech Republic and Romania. More information about Lexington is available at www.lexres.com.