| NEWPORT BEACH, CALIFORNIA
� December 9, 2003 � HMC (Hospitality Marketing Concepts), the leading
solution provider of loyalty membership programs has given its clients
a sneak preview of the latest version of ClubCentral, its proprietary CRM
software application.
ClubCentral was specifically designed for the
hospitality industry, to give hoteliers the marketing edge that can put
them ahead of their competition. It is a user-friendly application
that allows the hotel to collect and manage client information, identify
key clients, recognize business trends, selectively communicate with specific
target profiles, and automate communication to clients. Moreover,
ClubCentral offers the capability to measure the effectiveness of each
marketing campaign with ease.
Since its initial release, ClubCentral has evolved
tremendously to serve the changing needs of HMC�s clients. The latest
version, ClubCentral Release 3.0, debuts a number of additional features,
including:
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Customizable dashboard interface, providing immediate
access to key metrics such as total number of clients, F&B covers,
roomnights, and revenue
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Trend analysis capability, excellent for comparing
specific time period from year to year, or to evaluate business impact
before and after a marketing campaign
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Expanded campaign functionality allowing users to
personalize and customize communications by uploading graphics and templates,
and a greater range of filtering parameters for even more targeted and
effective marketing activities
HMC is inviting user feedback on this latest version
of ClubCentral. �ClubCentral is a very important tool for our clients.
The hotel industry relies on repeat business, and an easy-to-use, flexible,
and relevant CRM application is of paramount importance in keeping a hotel
close to its customers, � said Mokhtar Ramadan, CEO of HMC. �It is
vital for us to receive constructive feedback from our clients, so that
we can continue to evolve ClubCentral according to their needs and wants.�
Jirayr Kececian � Director of Sales and Marketing,
Africa & Middle East, Starwood Hotels & Resorts, who recently sampled
ClubCentral Release 3.0, said, �There is no doubt that ClubCentral developed
by HMC, will be a product for hoteliers which will significantly enhance
the way we will communicate to our customers. HMC has delivered a
well-researched CRM module with all the technical functionalities that
is so user-friendly and marketing oriented that anyone can utilize it effectively.�
HMC will launch the new ClubCentral at its client
locations throughout the Middle East during the remainder of 2003, and
the rest of the world in the first quarter of 2004.
ClubCentral will be released as a standalone product
in March 2004. For further information please Heather Fugger at 949-833-8000
ext 222, or via email at [email protected]
 ABOUT
HMC - Headquartered in Southern California, HMC is the world's leading
solution provider of loyalty membership programs for the hospitality and
premium leisure related industries. HMC�s programs support more than
half-a million customers for a network of over 750 premier hotel and resort
clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz,
Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with
office locations in over 60 countries including Italy, France, UK, Germany,
Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela,
Brazil, Canada and The United States. More information about HMC
can be found on the company's web site at http://hmc.clubhotel.com
or you may contact Heather Fugger at 949-833-8000 ext 222, or via email
at [email protected]
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