Former Trust International head joins Sceptre
to boost business and awareness of company�s distinctive channel advisory
services |
Denver, Colo. � Sept. 10, 2003 � To strengthen its positioning as a
global provider of superior reservations technology, offering unparalleled
channel advisory services and e-distribution support, Sceptre, a SWAN solution,
has hired Connie Rheams as Managing Director, Business Development and
Marketing.
�Managing a small chain, independent hotel or resort in today�s market
is no easy task,� Rheams said. �Hotels need more business, but they don�t
have time or the expertise on property to find new ways of getting it.
That�s where Sceptre steps in. Sceptre helps hotels determine what electronic
distribution channels make sense for their property and ensures they are
positioned correctly to maximize their bookings and revenue.
�It is this distinctive service that attracted me to Sceptre � and it�s
this service that sets Sceptre far apart from its competitors,� she said.
Formerly Vice President, Sales and Business Development for the Travel
Distribution Solutions division of Parsippany, N.J.-based Cendant Corp.
and former President of Orlando-based Trust International Inc. (which was
acquired by Cendant in June 2002), Rheams has been challenged with expanding
Sceptre�s portfolio worldwide.
�Sceptre
has been helping hotels maximize revenues, increase market share and improve
profitability for many years � yet it is one of the industry�s best kept
secrets,� Rheams said. �No one really understands fully what Sceptre brings
to the table. And it�s my task to spread the word of this great technology
solution and superior consultative service to the industry.�
Industry applauds Sceptre mission
High profile consultants and educators who frequently speak at industry
events on the e-distribution marketplace commend Sceptre for its guest-centric
approach and commitment to channel-management consulting.
"Merely providing a connection to global and Internet distribution systems
is a commodity today,� said Mark Haley, co-founder and Partner in Boston-based
The Prism Partnership, a professional services firm serving the global
hospitality industry. �Sceptre differentiates itself from the crowd by
supporting clients in developing an effective distribution strategy and
then executing it, rather than merely selling connectivity. Given
the complexity of channel management as the number of distribution channels
proliferates, this consultative service becomes crucial to all hoteliers,
branded or otherwise."
Daniel J. Connolly, assistant professor at the School of Hotel, Restaurant,
and Tourism Management and Department of Information Technology and Electronic
Commerce at the University of Denver's Daniels College of Business, concurs.
�Distribution is one of the most complex and challenging aspects of
the hotel business today,� Connolly said. �It is so important for competitive
advantage that channel management must be a part of every hotel or hotel
company�s core competencies. Having someone who can strategize, build strategic
relationships, control costs, evaluate channels and understand the technical
logistics associated with distribution is paramount in today�s market place,
along with a strong and capable technology infrastructure and seamless
channel integration. These are not options but competitive necessities.�
Reams of Experience
Prior to joining Cendant, Rheams served as Senior Director, Hospitality
& Travel, TeleService Resources for AMR Corp. in Fort Worth, Texas.
She also held numerous positions with within AMR on the airline side of
the business and with SABRE. She is well versed in reservation sales,
business development, marketing, product distribution channels, account
management, international based services, legal contracts and project management.
She will work remotely from Sceptre�s satellite office in Dallas.
"Connie brings more than 18 years of strategic and tactical experience
in the hospitality, airline and travel agency industries to Sceptre � a
level of expertise that is lacking among many of our competitors,� said
Mark Ozawa, Sceptre VP. �Like Sceptre, Connie knows technology and
she knows hospitality. In this new role, Connie will be able to explain
reservations and channel management processes in laymen�s terms to hoteliers
and assist them in using Sceptre�s real-time solutions to do the things
they must do and the things they should do to improve their business.
�We are thrilled to have Connie as part of the Sceptre team, and we
welcome her proven ability to grow companies,� he said.
Personalized service
Rheams said it is her goal to generate instant industry-wide recognition
and appreciation for Sceptre's personalized approach to e-distribution
and channel management expertise.
�Sceptre matches services to clients instead of forcing clients to conform
to programs that may not meet their own unique needs,� Rheams said. �It
is this point of difference that separates Sceptre from the myriad of other
providers in the marketplace.
�I look forward to the challenges ahead and to working with Mark Ozawa
and the entire Sceptre team,� she said. �It will be exciting to create
a renewed energy in and for this company that has so much to offer.�
About Sceptre
Since 1987, Sceptre has helped chains, management companies and independent
hotels and resorts increase their sales and profits through GDS representation,
private-label voice reservations and consulting services. Sceptre provides
electronic distribution power and expertise previously reserved for branded
or franchised hotels, with state-of-the-art reservations technology and
a strong commitment to customer service and support. Sceptre is one of
the key business units of SWAN Inc., a multi-service company focused on
the hospitality industry. Other hospitality services of SWAN include Richfield
(hotel management), Shield (insurance and risk management) and Source (procurement
of operating supplies and FF&E). Swan Inc. is headquartered in Denver
with approximately 1,000 employees. The company's shareholders include
City e-Solutions Limited (CES) listed on the Hong Kong Stock Exchange,
and Millennium & Copthorne Hotels plc, a U.K.-based company listed
on the London Stock Exchange, operating 91 hotels worldwide. |