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�The decision to convert to a Park Plaza Hotel was based on a careful analysis of the hospitality market in general and the Toronto Airport area specifically,� said William Brown, Managing Director of Royal Equator, the hotel�s owner. �We believe the international growth of the Park Plaza brand under the guidance and support of Carlson Hotels Worldwide and the strong Canadian presence of AFM Hospitality�s sales and marketing team will enable us to re-position the hotel successfully and exceed our fair share of the business traveler to Toronto.� The new Park Plaza Toronto Airport also is the largest hotel in AFM Hospitality�s franchise portfolio, which consists of 117 open and/or executed franchise agreements under ten brands throughout Canada. Hotel Association of Canada listings as of December 31, 2002, include AFM Hospitality Corporation among the top ten hotel companies in Canada and, according to Mr. Blake, the company has experienced record-setting growth in 2003. �In conjunction with the 220-room Park Plaza Hotel at the Vancouver Airport in British Columbia,� added Mr. Blake, �we believe we are properly positioned to expand the Park Plaza brand in the major urban centers across Canada over the next three years, and we anticipate further announcements in the near future.� The Park Plaza Toronto Airport is undergoing a $4.5 million dollar renovation, which includes a new, enlarged lobby, totally refurbished business guest rooms with upgrades, redecorated meeting and conference rooms, dining facilities and lounge. Park Plaza is an internationally recognized global brand known for its great value and customer-focused service culture. Park Plaza Hotels are located throughout Europe (United Kingdom, Germany, Hungary, Belgium and the Netherlands), Australia, India, Israel and South Africa in addition to the United States and Canada. In North America, Park Plaza Hotels & Resorts are positioned in the mid-scale to upscale segment of the full-service hotel category. Park Plaza Franchise Canada Inc. is a wholly owned subsidiary of AFM Hospitality Corporation (TSX:AFM). About AFM Hospitality Corporation
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Contact:
Glen A. Blake
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Also See: | Concord Hospitality Enterprises Opens Five New Hotels in the Toronto Area; In One Day! / Aug 2002 |
Peter Smith Named President & CEO of AFM Hospitality Management Division / Feb 2003 |