Stafford has spent a great deal of time and effort developing e-mail based marketing programs. Their interactive website and weekly e-mail marketing program have allowed Stafford to stay in contact with the people they do business with on a more regular and consistent basis. These programs have also allowed Stafford to solicit market segments that otherwise would have been impractical. The result has been a larger portion of fair market share for each of the Stafford Hospitality managed hotels than they have had in the past.

DeNean Stafford

Stafford's daily, weekly and monthly reports are recorded and transmitted via the Internet. They provide the General Managers with up to the minute information upon which to base their decisions so that they are able to take every opportunity to maximize profits. The efficiencies that these two systems bring to the hotels allow the General Managers to spend more time focusing on what is really important, " guest service".

Stafford attributes their high percentage of repeat guests to the commitment to true Southern hospitality, which is an integral part of every hotel they manage. The entire team makes every effort to anticipate the guests' needs and fulfill them: first time, every time. Team members strive to exceed the guests' expectations and thereby make them look forward to returning to Stafford's hotels. The guests say "it's like going home".

"We want to give our General Managers the best tools and support available to do their jobs so that we can continue to maximize our guest's satisfaction and the profits from our hotels", observed DeNean Stafford, CEO of the company," however, we still believe that it is our focus on the basics; a clean hotel, a smiling friendly team greeting everyone and a close eye on the details, that keeps our guests coming back."

Stafford Hospitality operates award winning hotels in Georgia and South Carolina.