She will share how today’s challenging economy, combined with the surge of Internet travel buyers, requires different thinking, and how the hotel and resort industry is defining its future with smart and not-so-smart revenue management decisions. She’ll cover the true definition of rational pricing and explain the pitfalls that hotels encounter when creating pricing strategies.  As well, Attendees will walk away with “Five Tips to Enhance REVPAR in Today’s Economic Environment.”

An experienced hospitality industry professional with a background of more than 20 years, Debby McCurdy-Kidwell began her career in hotel operations, then sales and marketing. She later followed her passion for creating top-line revenues and strategically growing businesses.  Noted for her special coaching talent, McCurdy-Kidwell was selected by Starwood Hotels & Resorts to roll-out one of the largest training initiatives in the hotel industry -- Six Sigma.  First developed by Motorola and eventually adopted by General Electric, Six Sigma is a comprehensive process-improvement methodology recognized worldwide for delivering customer service with virtually no defects, and outstanding financial results.

For more information on Aspire Marketing & Training, their unique programs, or their talented team of coaching specialists, please call (480) 481-7888 or visit www.aspiremarketing.com.  To learn more or to register for the 2003 Wisconsin Lodging Conference & Trade Show, please call (262) 782-2851 or click to www.lodging-wi.com.

About Aspire Marketing: 
Aspire Marketing is a leading provider of revenue improvement tools, training and marketing services to the hospitality industry. Through a variety of innovative approaches and resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities and improve their revenues. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenue improvement, re-energizing sales efforts, and driving powerful results.  Founded in 1995, Aspire Marketing & Training has headquarters in Scottsdale, Arizona, with a network of hi-impact professionals across the country.  For more information on Aspire Marketing & Training and its creative programs, please call (480) 481-7888 or visit www.aspiremarketing.com.