“Carl Erikson’s talents are congruent with Aspire’s commitment to inspire people and tap into the potential of business. His hands on experience in gaining market share and improving RevPar, re-energizing operations efforts and driving powerful results will make Carl a valuable asset to Aspire’s limited service solution division.” said Renie Cavallari, Aspire’s founder and Director of Inspiration.

Most recently, Erikson was with Best Western Corporate Headquarters in Phoenix as District Manager of Member Relations, acting as the corporate liaison, a consultant, and advocate for nearly 400 hotels providing solutions to operational questions. During his 10 years with Best Western, Erikson handled on-site orientations and workshops through the Education and Training department, and developed the reservations department training and policy manuals.  In addition, Erikson has also worked for Red Lion, Holiday Inn, and Marriott hotels.

A native of Seattle, Erikson’s career in hospitality has progressed from front-line to restaurant operations to supervisory roles during the past 30 years.  The American Hotel and Motel Association has recognized him as a certified hotel administrator (CHA), an honor awarded to hospitality professionals whose leadership and managerial abilities are exemplary. He has also received the Certified Rooms Division Executive (CRDE) distinction, which recognizes providing quality service amid growing competition.

About Aspire Marketing:  Aspire Marketing is a leading provider of revenue improvement tools, training and marketing services to the hospitality industry. Through a variety of innovative approaches and resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities and improve their revenues. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenue improvement, re-energizing sales efforts, and driving powerful results.  Founded in 1995, Aspire Marketing & Training has headquarters in Scottsdale, Arizona, with a network of hi-impact professionals across the country.  For more information on Aspire Marketing & Training and its creative programs, please call (480) 481-7888 or visit www.aspiremarketing.com.