| DENVER (May 5, 2003) �
Incite Response, a turnkey-services direct response company that works
with hospitality clients, has reached an agreement with CallMe Corp. to
combine CallMe�s Instant CallBack marketing services with the customized
e-mail marketing programs that Incite Response develops for its clients.
�Instant CallBack marketing services give hospitality marketers another avenue to increase sales by reaching guests who might otherwise abandon the reservation process,� said David Metze, president of Incite Response. �This technology is a beautiful complement to personalized e-mail campaigns, because it instantly connects e-mail recipients to answer questions and improve service. The two services dovetail to create a uniquely great marketing experience, for guests and businesses alike.� Under the agreement, Incite Response clients can easily add CallMe�s Instant CallBack buttons to their Incite Response e-mail campaigns or to their individual Web sites. Each recipient will receive a highly personalized e-mail that incorporates a click-to-call button, also custom-designed to match the hospitality property�s identity. The guest can click on the button, then enter his or her telephone number and name to request instant or scheduled callback from the property. �We�ve found that people who are comfortable booking online will do so, but a passive e-mail campaign can lose guests who aren�t ready to buy online. Our call buttons make the connection for guests, catching those customers who might otherwise leave a site or an e-mail,� said Darrin Stock, CallMe Corp. sales director. �Now, properties can take personalized marketing and detailed prospect reports all the way to the phones, to build more business.� Guests can choose to receive a telephone call
immediately or after a delay. As the call is connected, the property representative
receives basic information the guest has chosen to provide�telephone number,
e-mail address and simple background about the guest�s interests, as well
as which promotion prompted the call. Once the call is connected, the guest
and hospitality representative speak over standard telephone lines, eliminating
complaints about static and poor connections that afflict calls
After a guest places a call using Instant CallBack, Incite Response can send a follow-up e-mail to the guest with additional offers or information. Incite Response�s print-on-demand capabilities also allow marketers to send the guest a highly personalized follow-up print mailer at timed intervals after the telephone call. Both Incite Response and CallMe Corp. offer clients significant tracking capabilities to measure their campaign effectiveness. Under the companies� agreement, clients can measure the number of calls placed, how calls were connected, and the interests and e-mail addresses of guests who placed calls. Additionally, Incite Response clients can track the number of click-throughs, rates that e-mails bounced back or were opened, and how many recipients used Incite�s �forward to a friend� service. About Incite Response Incite Response provides successful, turnkey direct mail and e-mail solutions to hospitality clients across the country by incorporating highly personalized recipient information and managing each campaign from concept to delivery. Based in Denver, Incite Response offers strategy, design, writing, printing and delivery of direct mail and e-mail programs for clients including large multi-unit operators like ResortQuest International and small boutique properties like the 120-room L�Auberge Del Mar Resort. Incite Response can be reached on the Web at www.inciteresponse.com or by phone at 720-493-1020. About CallMe Corp. CallMe Corp. is a Denver-based marketing firm that helps companies increase revenue from their existing Internet marketing efforts. CallMe is the leader in Internet-Initiated Telephony (launching a phone call from a Web site) and related technologies and marketing services. CallMe�s mission is to increase the efficiencies of their clients� Internet sales and marketing efforts by marrying patent-pending technology with marketing expertise. CallMe�s Internet-Initiated Telephony has proven to capture incremental Web site visitors and turn them into sales. Additional tools now enable organizations to accelerate the sales cycle of their online prospects. All CallMe offerings are easy to install and manage, and typically offer return on investment in less than 30 days. For more information about CallMe Corp.�s products, go to www.callmecorp.com or call 303-221-1710. |
