Crucial During Today's Challenging Times
Aspire Marketing & Training Offers New Backyard Sales Program
|SCOTTSDALE, ARIZONA (May
6, 2003) – From the lingering impact of 9/11 to the recent war to the SARS
crisis, hotels and resorts across the country are still facing challenging
times. However, according to a recent report from the Travel Industry
Association (TIA), 81% of Americans are still planning on traveling this
year. The difference, this year, is that those same 81% are not planning
on traveling very far -- sticking close to home. For hotels wanting
to remain competitive in this unique travel environment, a backyard sales
program should be an integral part of their marketing mix. To assist
properties with this, Aspire Marketing & Training is now offering a
program specifically designed to address these local opportunities.
“Our Backyard Sales Program enhances sales quickly as hotels and resorts look in their regional area for increased business,” said Renie Cavallari, Aspire’s founder and director of inspiration. “This program gives sales teams real tools to drive revenues in their backyard and capture competitive market share – and the program is easy to implement and inexpensive. The truth is a hotel’s backyard always has business opportunities, but capturing them has not always been a priority,” she continued.
Some of the program highlights include:
About Aspire Marketing:
Aspire Marketing offers its clients' innovative resources to find
competitive advantages and drive revenues.
|Also See:||As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003|
|Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003|
|Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002|