Michael Hampton, Ed.D., June 2003
Although management has the utmost
influence on the overall direction of a lodging operation, as is true with
any business, it has been said by many industry practitioners and veterans,
as well as by academics and researchers, that employees have the most immediate
influence on the viability of a hotel. This has become an especially
evident issue in light of the global economic downturn, the changing dynamics
of distribution, and the evolution of guest profiles and expectations.
This assertion regarding employee influence on hotel performance has
been proven many times over, and continues to have a great deal of merit,
because of the fact that employees interact with guests more often than
do managers; and, employees are directly |
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responsible for delivering the �products and services� guests receive at
any given moment. Obviously, this holds true regardless of the accommodation
level, from economy to luxury.
The challenge for management, then, is in ensuring that both front and
back-of-the-house employees are motivated to regularly perform at an established
standard; and, to remain with the property for an extended period of time.
Creating this motivational state is a key element of success, particularly
because of its impact on building consistency in guest experiences.
One of the most critical factors that management must integrate into their
employee development initiative is a quality that is talked about constantly,
and it�s that of leadership.
Leadership Factors
Employee behavior is quite often a reflection of the guidance they receive
from their superiors. The premise underlying this assertion is that
if managers are unmotivated, employees will be unmotivated. If we
assume this to be true, then it becomes important to recognize that managers
must establish a motivational atmosphere by setting a positive example
through the utilization of good leadership practices. It seems that
virtually every businessperson in existence has been exposed to this concept,
but the question becomes: How many managers have actually embraced the
idea and have developed positive leadership habits?
In order to be good motivators, there�s no doubt that managers must
be good leaders. Leadership practices that constructively influence
employee motivations involve several activities, however, three of the
most easily implemented are:
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Make others feel important. Managers that are good leaders
recognize and acknowledge the contribution that employees make to the operation;
and, express appreciation for the worth they add. Employees that
feel they are a valued and integral part of the organization are likely
to remain with the property for extended periods of time.
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Treat employees fairly and equitably. Managers that establish
a high regard for the integrity of employees, and who incorporate the principle
of the �Golden Rule� into employee dealings will set the stage for creating
an atmosphere of congeniality and mutual respect. Employees that
perceive that they are dealt with fairly are less likely to seek other
employment opportunities.
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Be visible on the front lines. Managers that get out of their
offices and move from behind the scenes make themselves accessible where
the action is. Managers that go so far as to get involved in or participate
with employees in the performance of their jobs communicate a strong humanization
message. Employees that believe their managers will lend support
and reinforcement during challenging times are more likely to remain with
the organization for the long term.
Certainly, there are a great many other variables that can influence employees
in their motivational level and their potential for retention with the
property. All of these are guided to some degree by the leadership style
a manager uses, and by the leadership actions a manager takes. By
implementing these three basic practices, managers can establish the fundamental
framework from which their leader profile can grow.
Michael Hampton, Ed.D. Is a professional speaker and serves as Chief
Executive Officer of HSA International, a global provider of training,
educational and consulting services for the hospitality industry.
Additional information on this topic is available by contacting him via
e-mail at [email protected] or via
telephone at (954) 432-7301. |