SCOTTSDALE, ARIZONA (June 20, 2003) -- From economic woes to travel fears to last-minute decision-making, the ever-changing mindset of today’s travel consumers is motivating a revenue management revolution in the hospitality industry.  Savvy hotel executives, recognizing this shift, know that their chances of winning and losing are directly related to their ability to play by a new set of rules.  For those seeking to become the top players in this new game, Aspire Marketing & Training will offer its Revenue Management Boot Camp September 23-25, 2003, in Phoenix, Arizona.

“The past few years have been a roller coaster for the hotel industry and the ride is still not over,” said Renie Cavallari, Director of Inspiration and Founder of Aspire Marketing & Training.  “Today’s revenue leaders will not only have to be flexible, they are going to have to learn to adapt quickly and evolve daily.  With our Revenue Management Boot Camp, we will offer insight and training into the new tools, approaches and solutions needed to deal with the ever-morphing travel dynamics including electronic distribution and management, challenges of demand decline and market share, mass customer shopping on the internet, and the complexity of integrated pricing,” she continued. 

According to Aspire, the difference between leading and following is taking proactive actions towards real opportunities. The quickest way to improve revenues is to improve the capture of inquiries whether voice, website, GDS, or Internet related. Capturing just 10 more reservations through your website, GDS, reservations sales office and other channels each day at a $150 average daily rate is $1500 of new revenue per day. Do that for 365 days and you have over $500,000 in new revenues. 

Aspire’s one-of-a-kind 3 day, Revenue Boot CampSM program gives hotels and resorts new resources, tools and knowledge on how to make more money using your current revenue channels. 

What return will you get for attending this customized training? 

• Improved RevPAR 
• Increased market share 
• Revenue management systems, tools and enhancements that support today’s realities
• Increased web site revenue
• Increased GDS revenues
• Improved search engine results
• Increased reservation sales conversion 

Revenue Maximization/Yield Management  - This full day program will begin with the philosophy and components of an effective revenue (yield) management machine in today’s environment.  In advance of the program, Aspire will review your current tools and with you determine key revenue maximization opportunities.  A yield simulation will be conducted to ensure knowledge and applications have been applied.  After being coached on key revenue management strategies, you will receive a complete revenue management enhancement package that can be easily implemented.

Optimizing Electronic Distribution Channels, GDS and Website Revenue Capture - Experts will take you into the trenches to discuss web marketing and show you how to increase your website visits and revenue capture.  A website audit of the property is also included, showing you specific opportunities on how your website can generate more income immediately.  In addition, we will show you how to maximize your GDS performance to increase revenues. 

10 Immediate Revenue Sources for Quick Demand and New Revenue Capture - This session focuses on how to drive revenue through your channel management, travel sites, search engine optimization, consortia strategies, referral sources and other quick impact strategies and tools. In addition, Aspire shares the steps to driving 10 points of reservation sales conversion NOW.

Cost for program is $1,995 and includes three days of customized training, manuals, GDS and website audits with opportunity recommendations, and lunch each day.  Each additional person is $1295.

About Aspire Marketing:  Aspire Marketing is a leading provider of revenue improvement tools, training and marketing services to the hospitality industry. Through a variety of innovative approaches and resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities and improve their revenues. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenue improvement, re-energizing sales efforts, and driving powerful results.  Founded in 1995, Aspire Marketing & Training has headquarters in Scottsdale, Arizona, with a network of hi-impact professionals across the country.  For more information on Aspire Marketing & Training and its creative programs, please call (480) 481-7888 or visit www.aspiremarketing.com.