Hotel Online  Special Report

   
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing

Unique Service Generating an Average of $1 Million
in Incremental Revenue per Hotel

WASHINGTON, D.C., April 2, 2003—Thayer Interactive Group (TIG), a unique, hospitality online marketing firm, announced today an Internet marketing partnership with Quorum Hotels and Resorts, a Dallas-based independent hotel management company.  Under the agreement, TIG will provide full-service Internet marketing to assets of Quorum’s portfolio, which consists of luxury and first-class hotel properties valued at more than $800 million. 

“After evaluating the available Internet marketing providers, we determined that TIG has a proven track record and offers the most comprehensive program to maximize our online revenue and advance our market share,” said Jean Hungerford, Quorum vice president of marketing and rooms operations.  “We are proud to work with Thayer Interactive to launch an aggressive direct-to-consumer online marketing program for properties in our portfolio. We believe that the Internet offers a vital opportunity to increase our yield indices at lower acquisition costs – especially in this difficult economy.”

TIG offers the industry’s first and only comprehensive suite of online marketing services designed to administer all aspects of individually managed hotel websites; bypass excessive fees charged by third-party travel sites; and maximize Internet revenue with minimal effort required at the property level.  According to the agreement, TIG will provide each participating Quorum hotel with a customized, five-part program— in effect becoming the property’s Internet marketing director —for a flat fee.  The company’s full-service offering includes website development and content management; search engine optimization and pay-per-click marketing; strategic link marketing and online advertising; statistical reporting and analysis; and proactive client support.  All five elements share a basic underlying objective: to deliver the travel consumer directly to individually managed property websites, which allows hotel clients to maintain control of pricing and circumvent excessive third-party fees. 

“The Internet is hospitality’s fastest-growing distribution channel, and the only channel experiencing meaningful growth in the industry today,” said Philip W. Schneck III, TIG president.  “Analysts predict that online bookings will grow to represent 20 percent of reservations within the next two years.  Yet, despite this surge in demand, the Internet’s potential as an effective hotel marketing tool has barely been tapped.  Many hotels hand over a substantial portion of their inventory to third-party intermediaries, which can absorb as much as 25 percent of room margins.  Our research shows that hotels that fail to develop and maintain an effective online presence through direct-to-consumer Internet marketing could be losing as much as $1 million per year in incremental bookings.”

TIG has a proven Internet model that produces an average of $750,000 to $1.5 million in incremental revenue, depending on the market.  The firm works with hotels that range in size and type from 100-room mid-priced properties to 1,350-room luxury hotels.  Its program continues to produce strong results for leisure and transient markets, urban and suburban locations, resorts and convention properties, and branded and non-branded hotels. 

“By essentially taking the place of an in-house Internet sales manager, our program allows a hotel to focus its attention on core business and tap into our proven business model and our ‘24/7, 365’ commitment to customer service,” said Frederic W. Malek, TIG chief executive officer.  “As a result, our clients are experiencing some of the highest delivered ROIs in the industry.  By combining the experience of professionals in three distinct fields – hospitality, advertising and Internet technology – we ensure a successful online marketing program tailored to each hotel’s specific needs and goals.  To date, TIG has never lost a client.” 

TIG’s staff combines more than 100 years of lodging experience with more than 30 years of marketing and online advertising expertise.  Its management team includes previous hotel operations officers, Fortune-500 agency account managers, search engine pioneers and a former technology-company chief executive. 

Based in Washington, D.C., Thayer Interactive Group (TIG) is a full-service Internet marketing firm designed to maximize online revenue and minimize effort for its hotel clients.  The company’s clientele ranges from branded and franchised hotels such as Hilton, Marriott, Six Continents and Starwood properties, to family-owned, independent hotels.  TIG is the preferred provider of localized, web-based marketing for more than 150 Doubletree hotels worldwide, as well as the Doubletree national brand. 

 

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Contact:

Nicole Petrowicz
Thayer Interactive
Ph: 202-745-6960
http://www.thayerinteractive.com


 
Also See: Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003


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