Rossellini is internationally recognized as an actor (Blue Velvet, Immortal Beloved), model and recently, for her success in launching her own cosmetics line. She is the daughter of the great Italian director Roberto Rossellini and film legend Ingrid Bergman.

Rossellini joins Mandarin Oriental's existing fans, including Lance Armstrong, Michelle Yeoh, Jane Seymour, Whoopi Goldberg, Zubin Mehta, Elle Macpherson, Jerry Hall, Vanessa Mae, Dame Edna Everage, Frederick Forsyth, Patrick Lichfield and David Tang.

The campaign simply and elegantly connects the Group's well-recognized symbol - the fan - with international celebrities who regularly stay at the hotels and consider themselves to be fans of the Group. Each of the celebrities was photographed by world-famous photographer and royal, Patrick Lichfield, in a location of their choice which, for them, best represents a feeling of well-being.  In appreciation of their support, the Group has made donations to each celebrity's individual choice of charity. 

The advertising campaign, which is aimed at significantly increasing the Group's brand awareness globally, was developed by M&C Saatchi Hong Kong.

The selection of media, planned and negotiated through Carat Asia Pacific, is designed to reflect the luxurious quality of the advertising.  Global lifestyle, travel and fashion titles have been chosen based on the influence each publication has on a select group of affluent readers with a high propensity to travel. While titles have been bought in key markets worldwide, a significant proportion of the expenditure is focused in The Americas, where a large percentage of Mandarin Oriental's guests are based and where the Group continues to progress solidly with its expansion strategy. Currently, Mandarin Oriental operates six hotels in North America with a further two under development. In the baseline of each advertisement, the reader is directed toward the Group's website to "find out why �the fan� is a fan" of Mandarin Oriental."

"We are delighted with the campaign and believe it makes a strong statement about our Group in a simple and luxurious manner. By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising," said Jill Kluge, Mandarin Oriental Hotel Group's Director of Communications.

Mandarin Oriental is the award-winning owner and operator of some of the world's most prestigious hotels and resorts.  In total, the Group operates 18 luxury hotels in key business and leisure destinations, with four additional hotels under development, including New York (opening late 2003), Washington D.C. (opening 2004), Hong Kong (opening 2005) and Tokyo (opening 2006).  Mandarin Oriental now operates some 7,000 rooms in eleven countries with nine hotels in Asia, six in The Americas and three in Europe.