MIAMI — APRIL 1, 2003 — Management Technologies (M-Tech), which develops and installs solutions that help hotels streamline information and workflow processes across all departments, has retained PRPRO, a hospitality-specific public relations firm based in Cleveland, to manage its public relations and marketing communications effort. PRPRO will assist M-Tech by brewing up excitement and interest for its Espresso! Family of Products.
“We aligned with PRPRO for three reasons: First, as former hospitality trade magazine editors, their contacts within the industry can’t be beat,” said Leo Acosta, M-Tech director of sales and marketing. “These relationships will help M-Tech open doors to new customers and new business partnerships. Second, PRPRO understands and has written about hotel technology for more than a decade. As we continue to expand awareness of the enhanced benefits that Espresso! provides, PRPRO will play a key role in explaining in laymen’s terms the value this technology offers. Third, we need to get the word out about the positive impact Espresso! is having on guest satisfaction at the world’s premier hotels and resorts. We have a lot of exciting success stories and PRPRO will help us tell them.“
Espresso! is designed specifically for hotels to improve communications between departments, streamline data collection and dispatching processes, increase productivity and maximize guest satisfaction by using proven, cost-effective technologies such as telephone and alphanumeric paging interfaces, Acosta said.
“One of the biggest challenges hotels face is streamlining communication between their engineering departments, which are responsible for completing most service orders, and their housekeeping departments, which discover and report most issues,” Acosta said. “The next-biggest challenge is implementing the complicated systems traditionally available to manage the dispatching and work-order processes.”
Acosta said Espresso! automates the flow of information “from the reporters to the repairers or responders.” This, in turn, eliminates common headaches typically associated with hotel dispatching, such as: lost service requests which delay a timely response; miscommunication with guests, which may make for an unpleasant stay and reduced loyalty and referrals; and messy log books which are difficult to reconcile.
“Espresso! dispatches and tracks all service requests from start to finish automatically, so hotels and their staff can better serve the guest,” Acosta said. “The quality of a hotel’s back-of-the-house system is critical to attracting and retaining customers. Espresso! focuses on quality from the top down. Our solutions are designed to help hoteliers better manage all aspects critical to ensuring that each guest has the best possible experience. From Guest Hotline/CRM to Preventive Maintenance, Espresso! helps hotels manage all of the critical processes in quality management.”
Barb Worcester, president and founder of PRPRO, said that she is very excited about raising industry awareness of Espresso!’s many successes. She said M-Tech’s award-winning Espresso! Family of software solutions address all aspects of quality management for hotels, and it is helping many properties better serve and retain their guests.
“In order to run a successful hotel operation today, critical ‘quality-management’ processes must be implemented,” Worcester said. “Guest Response/CRM is just one component. Process Improvement, Preventive Maintenance, Quality Assurance Inspections and Proactive Maintenance share an equal role in the building blocks to success. Each M-Tech solution has a direct impact on multiple departments and occupancy and RevPAR by bolstering guest satisfaction, repeat business and referrals. The bottom line: Espresso! improves operational efficiencies, allowing hotels to operate leaner and do more with fewer people. This is very important during a down economy.”
Worcester said a series of new advertisements, product announcements, installations and guest-speaking appearances are planned to assist M-Tech with disseminating this important identity message.
“M-Tech, like PRPRO, is built on its knowledge of the hotel industry. Together, we have formed a strong partnership showcasing the power that Espresso! brings to hotels and its innovative approach to quality management,” Worcester said. “We are thrilled to be working with M-Tech, especially during a time when efficiency and guest satisfaction are critical to survival.
“M-Tech truly is in a class of its own when it comes to delivering software solutions that increase productivity and profitability across all departments,” she said. “In today’s competitive lodging climate, and with the nation at war, every hotel owes it to its guests, employees and owners to check into M-Tech’s arsenal of money- and time-saving solutions delivering a proven payback measured in months, with sustained savings being reaped for 10+ years thereafter.”
Barb Worcester, President
Tel: (440) 930-5770
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