Hotel Online Special Report

One Aldwych, London’s Leading Contemporary
Luxury Hotel Installs IDeaS
MINNEAPOLIS, MN — APRIL 9, 2003 — IDeaS, Inc., a leading provider of revenue optimization solutions and one of America’s fastest growing technology companies announced today that the company has installed IDeaS Revenue Optimization Solution at One Aldwych in London, a unique luxury property and member of Leading Small Hotels of the World.

“IDeaS has delivered on its reputation as a superior revenue management solution and the company’s high quality of services--prior, during and after implementation,” says Simon Hirst, General Manager of One Aldwych. He adds, “During our selection process they clearly demonstrated the reasons why so many 5 Star and Leading Hotels have selected IDeaS – their system and technology is unparalleled.”

Corin Burr, Reservation Manager at One Aldwych, comments,  “IDeaS implementation process was extremely smooth and we are very happy with their staff and services. The forecasts and decisions the IDeaS produces are excellent. The direct upload of overbooking, rate control and length of stay restrictions into our PMS and CRS will be a big step forward in automating revenue management for our complex operation.”  He added, “We are extremely excited about both the operational and financial benefits provided by IDeaS.”

One Aldwych, London’s Leading Contemporary Luxury Hotel Installs IDeaS
Uli Pillau, Managing Director of EAME for IDeaS Revenue Optimization said “We are happy to welcome One Aldwych as one of our newest clients and another member of Leading Small Hotels of the World. Today we have over 20 key London hotels using IDeaS. One Aldwych is a unique and celebrated boutique hotel, and our ability to manage such complex properties will be proven at yet at another top luxury hotel.”

About One Aldwych
One Aldwych, London’s most exciting contemporary luxury hotel, features 105 bedrooms and suites with brilliant contemporary interiors amidst a private art collection of over 400 pieces.  Thoughtful unpretentious service – 100% pure and natural products – Cutting edge technology – London’s most exciting restaurants and bars – A stunning lap swimming pool – Luxurious private screening room – Great location bang in the middle of London in Covent Garden…just some of the many reasons to stay at the privately owned, passionately run One Aldwych. Visit www.onealdwych.com or call +44 (0) 20 7300 1000 for more information.

About IDeaS
Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases.  IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including Six Continents, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, The Venetian Resort & Casino, Vail Resorts as well as Destination Hotels & Resorts. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia.  For more information, visit www.ideas.com or call +1 952.698.4200.

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Contact:

Gale Ward
VP, Marketing & Business Development
IDeaS Inc.
+1 651 905-3200
gward@eyield.com

Jim Kenney
Senior VP, Sales & Marketing
Daylight Software, Inc.
+ 1 480 778-0978
jimkenney@daylightsoftware.com

Also See: Hanover International Hotels & Clubs Installs IDeaS Centralized Revenue Optimization Solution / April 2003 
IDeaS Revenue Management Named One of the Nation's Fastest Growing Companies in "Inc 500" / Oct 2002 
IDeaS Revenue Management and Daylight Software Announce Integration & Partnership / Sept 2002 
Kempinski Hotel Airport Munich Installs IDeaS Revenue Management Solution / July 2002 
The Venetian Resort Hotel Casino Selects IDeaS Revenue Management Las Vegas Resort Casino Selects IDeaS after Two-year Search / June 2002 
IDeaS Revenue Management Rolls Out e-yield 4.0 / June 2002 
Turning Stone Casino Resort Selects IDeaS to Increase Revenue / May 2002 
IDeaS Revenue Management Installs at the Carlton Inter-Continental Cannes / April 2002 
Princesa Sofia Inter-Continental Barcelona installs IDeaS Revenue Management Solution / Mar 2002 
The Gleneagles Hotel in Scotland, a Member of Leading Hotels of the World, Selects IDeaS Revenue Management / Feb 2002 
Hotel Palace Berlin, a Member of Summit Hotels & Resorts, Installs IDeaS e-yieldTM Revenue Management Solution  / Feb 2002
The 701 Room Hotel Berlin, a Blue Band Hotel, Installs IDeaS e-yieldTM Revenue Management Solution / Jan 2002 
IDeaS, Inc. Debuts Revolutionary Contract Evaluation Solution - IDeaS Revenue Management Deploys Automated Tool  to  Maximize Revenue from Long-Term Negotiated Contracts / Oct 2001 
Inc Magazine Ranks IDeaS Revenue Management as one of the Nation’s Fastest Growing Companies / Oct 2001
Hôtel Plaza Athénée Paris Installs IDeaS e-yieldTM Revenue Management Solution / Oct 2001
IDeaS named one of Minnesota’s Fastest Growing Technology Companies in Deloitte & Touche 'Fast 50' Program / Aug 2001 
Experienced hotelier James Ruttley To Lead IDeaS Client Services Organization in Maximizing Client Benefits / Sept 2001 
Millennium Hotels and Resorts Proceeding with the Installation of the IDeaS Yield Management Solution at More European Properties / Mar 2000 
With Slight Slip in Occupancy The Movenpick Hotel Munich Airport Increases ADR Using IDeaS e-yield / April 2001 
Yield Management System Measurement / By Dr. Ravi Mehrotra /  IdeaS, Inc., June 1999 

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