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and daily labor savings.
WESTON, FLA.� (April 28, 2003) Collecting data efficiently from different franchise flags used to be a challenge for Ed Martinez, Corporate Director of Revenue Management for Tarsadia Hotels. Tarsadia Hotels, based in Orange County, Calif., operates 16 full-service, all-suite and extended-stay hotels in California and Las Vegas. Martinez says that in this era of economic uncertainty and business-travel cutbacks, it�s more important than ever to get a leg up on the competition in order to be successful�and that the ability to efficiently collect and analyze up-to-the-minute operational data is key to creating daily business strategies to meet that goal. In the case of Tarsadia, whose hotels fly various franchise flags, there�s also the added challenge of being able to quickly assimilate chain-generated data and standards with that collected by Tarsadia at its own corporate level. Tarsadia turned to Datavision Technologies, the premier provider of data warehousing and business intelligence solutions for the hospitality industry. �Because of its variety of brands, Tarsadia�s data was stored in a number of PMS systems, including Fidelio, Jaguar, Encore and System 21 plus Falcon CRS, Delphi SACS, Kronos time clock system and Realtime back office,� says Datavision President Sudharshan Chary. �They needed a solution at corporate to view the operational data first thing in the morning, one that would show consolidated results, by brand and by region, and the ability to drill down into specific property data. Decisions provided that solution.� �The Decisions Business Intelligence System enables us to have one source of data,� Martinez says. �We have different brand flags, each with different standards that have to be adhered in addition to our own corporate standards. What we wanted to do is take their market segmentations and translate them into our market segmentations�a slow process when it�s done manually, like we used to do it. We need to analyze the past occupancy and revenues numbers as well as understand the future business on the books by market segment, day of the week, package type and property type. We also have almost the most recent payroll in the data warehouse from each hotel which enables us to manage payroll expenses more effectively and meet our targets.� The Decisions Business Intelligence System was installed at its corporate headquarters in 2000 and subsequently rolled out to all Tarsadia properties. �The system helped us create a bridge between franchise segmentations and our corporate segmentations,� Martinez says. �When we did this task manually, our daily figures were lagged a day or two. With Decisions, we have the previous day�s data by 6 the next morning, and that enables us to be proactive rather than reactive in our daily business strategies.� Benefits fall to the bottom line as a result, Martinez reports. He says the company is saving two to four hours a day in labor that was once applied to the collecting of marketing and business on the books data and three and a half hours per day for the hotels and corporate accounting staff to process the daily revenues in the back office system. The payroll savings were immediate since the corporate office didn�t closely view payroll details before the installation of the system. �We occasionally viewed payroll data, but it was time consuming to pull reports from each hotel and input the data for analysis. Now, we all can view historical and future business volume down to the department level and are controlling payroll hours, not just payroll dollars. This means that we are able to help the hotels hit their forecasts,� commented Bhavesh Patel, Director of Analysis and Control. �As a result of implementing the Decisions Business Intelligence System, we are better decision makers because we can analyze the data and implement our findings strategically, rather than spending those hours collecting it,� concludes Martinez. About Datavision Technologies
About Tarsadia Hotels
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