Hotel Online  Special Report

HMC Selected To Develop Membership
Program For Boscolo Hotels
Irvine, California - 28 February, 2003 (PRN): HMC (Hospitality Marketing Concepts), one of the world's leading providers of travel industry membership and database management programs, was selected by Boscolo Hotels, owners of luxury, 5-star properties located throughout Europe, to develop and manage their guest loyalty program.

The loyalty program will provide a variety of benefits to members choosing any of Boscolo Hotels' 18 luxury properties in 12 major destinations around the world. Members will receive a voucher for a complimentary room night, upgrades and preferred room rates as well as discounts on dining, bar service and use of banquet facilities.

"The program will provide wonderful amenities to its members," said Beatrice Penzo, Marketing Manager, Boscolo Hotels. "Local businesses will particularly enjoy reduced rates for dining in our elegant restaurants featuring regional cuisine."

"HMC has extensive experience creating loyalty programs for leading hotels," said Mokhtar Ramadan, CEO of HMC.  "This membership will offer the local businessperson, the frequent business traveler and the leisure traveler substantial rewards for choosing a Boscolo hotel."

Boscolo Hotels will also be part of HMC's CLUBHOTEL (www.clubhotel.com).  With a network of hundreds of premier hotel and resort clients around the world, the CLUBHOTEL membership program offers a variety of benefits at participating hotels to more than half-a-million members worldwide.

ABOUT HMC
Headquartered in Southern California, HMC is the world's leading provider of travel industry membership and database management programs with more than half-a-million customers and a network of over 750 premier hotel and resort clients around the world, including Le Meridien, Hilton, Shangri-la, Ritz, Mandarin Oriental, Marriott, Husa and Orbis. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States.  

More information about HMC can be found on the company's web site at http://hmc.clubhotel.com or you may contact Ann Peyton-Merin, Vice President of Marketing at 949-454-1800 or via email at [email protected].

ABOUT BOSCOLO HOTELS
Boscolo's 5-star, luxury hotels have become the ambassadors of Italian good living around the world. The chain's strengths are the exquisite furnishings, high standard of service, creative and refined cuisine, personalized hospitality, and overall mix of professionalism and courtesy. Each hotel is situated in a strategic location within the city center - close to the main attractions, business center, convention center or trade fair grounds. Boscolo Hotels own the following properties: Boscolo Hotel Tower in Bologna, Boscolo Hotel Palace, Boscolo Hotel Exedra, and Boscolo Hotel Aelph in Rome, Boscolo Hotel in Budapest, Boscolo Hotel Astoria in Florence, Boscolo Hotel Airone in Sottomarina, Boscolo Grand Hotel in Lyon, Boscolo Grand Hotel in Trento, Boscolo Hotel Atlantic, Boscolo Hotel Park, and Boscolo Hotel Plaza in Nice, Boscolo Hotel Maggior Consiglio in Treviso, Boscolo Grand Hotel Dei Dogi and Boscolo Hotel Bellini in Venice, Boscolo Hotel in Prague, Boscolo Hotel Leon d'Oro in Verona and Boscolo Hotel De La Ville in Vicenza.

Contact:
Ann Peyton-Merin
Hospitality Marketing Concepts, LLC
15751 Rockfield Blvd., Suite 200
Irvine, California USA 92618
toll-free (866) 212-4HMC
(949) 454-1800
[email protected]
http://www.clubhotel.com
Also See: Oriental Riverside Hotel Selects HMC to Create Membership Program / February 2003
Sina Hotel Group Joins HMC's CLUBHOTEL Network / February 2003
Robert Fadel Appointed Vice President and Area Director, Middle East and West Asia, for Hospitality Marketing Concepts / Jan 2003
Hospitality Marketing Concepts Appoints Lucas Peng, Vice President and General Manager, Asia Pacific / Aug 2002
Hospitality Marketing Concepts (HMC) Opens New Central Reservations Office for China / June 2002


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