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Program For Boscolo Hotels |
Irvine, California - 28
February, 2003 (PRN): HMC (Hospitality Marketing Concepts), one of the
world's leading providers of travel industry membership and database management
programs, was selected by Boscolo Hotels, owners of luxury, 5-star properties
located throughout Europe, to develop and manage their guest loyalty program.
The loyalty program will provide a variety of benefits to members choosing any of Boscolo Hotels' 18 luxury properties in 12 major destinations around the world. Members will receive a voucher for a complimentary room night, upgrades and preferred room rates as well as discounts on dining, bar service and use of banquet facilities. "The program will provide wonderful amenities to its members," said Beatrice Penzo, Marketing Manager, Boscolo Hotels. "Local businesses will particularly enjoy reduced rates for dining in our elegant restaurants featuring regional cuisine." "HMC has extensive experience creating loyalty programs for leading hotels," said Mokhtar Ramadan, CEO of HMC. "This membership will offer the local businessperson, the frequent business traveler and the leisure traveler substantial rewards for choosing a Boscolo hotel." Boscolo Hotels will also be part of HMC's CLUBHOTEL (www.clubhotel.com). With a network of hundreds of premier hotel and resort clients around the world, the CLUBHOTEL membership program offers a variety of benefits at participating hotels to more than half-a-million members worldwide. ABOUT HMC
More information about HMC can be found on the company's web site at http://hmc.clubhotel.com or you may contact Ann Peyton-Merin, Vice President of Marketing at 949-454-1800 or via email at [email protected]. ABOUT BOSCOLO HOTELS
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Contact:
Ann Peyton-Merin Hospitality Marketing Concepts, LLC 15751 Rockfield Blvd., Suite 200 Irvine, California USA 92618 toll-free (866) 212-4HMC (949) 454-1800 [email protected] http://www.clubhotel.com |