"Choice Hotels Canada achieved strong financial results in a challenging year," said Frank Zaid, a director on the Choice Hotels Canada board since 1993. "By working cohesively with its franchisees, Choice has positioned itself as the market leader in the Canadian hospitality industry."

With the feedback and assistance of its franchisees, CHC launched its new guest reward program, Choice Club Plus; re-imaged three of its brands - Comfort Suites, Quality and Sleep; installed a propriety property management system in the Clarion, Quality, Comfort Suites, Comfort and Sleep hotels; and ran two television advertising campaigns. The successful launch of all of these initiatives resulted from the feedback given by franchisees at the many town hall meetings held over the past two years.
 

"By growing strategically and by implementing several new initiatives, we've experienced success with our franchisees and have outpaced our competitors," said Gary Decatur, President & CEO, Choice Hotels Canada.

Gary Decatur

"As the first quarter of 2003 begins, I am pleased to say that we are off to a strong start and look forward to another successful year," said Decatur. "We will continue our strategic growth and will work closely with our franchisees to further ensure their success and enhance Choice's strong presence in Canada," he continued.

Choice Hotels Canada is the leading hotel chain in the country with over 260 properties representing eight brands from coast to coast, including Clarion, Quality, Comfort, Comfort Suites, Sleep Inn, Econo Lodge, Rodeway and Mainstay Suites. Choice Canada is part of Choice Hotels International, which has 5,000 properties across North America, Europe, Asia, the Caribbean and Australia.