Aspire Offers Customized Coaching Programs for
Creative Sales & Marketing Successes
|SCOTTSDALE, ARIZONA –
Hospitality sales and marketing decision-makers tired of typical sales
training programs turn to Aspire Marketing & Training to motivate,
educate and stimulate their teams. Aspire specializes in highly creative,
customized programs that assist sales departments in dramatically improving
the efforts of their managers and increasing revenues throughout the property.
Aspire’s approach goes beyond the standard teacher-class relationship to
a more coach-player experience. This learning partnership has proven
highly successful for some of today’s top independent and boutique hotels
Aspire’s programs focus on every aspect of the sales process and run the gamut of coaching topics from productivity and strategic planning to leadership and revenue management. However, the key to these programs is that each is customized to the individual hotel/resort being served. The creative force behind this non-cookie-cutter mentality is company’s Founder and Director of Inspiration Renie Cavallari.
“Each hotel and its employees have a unique personality and vibe. They cannot be approached with pre-scripted, square-peg-in-square-hole training programs,” said Cavallari. “We specialize in taking those personalities and exploding their potentials. We not only challenge our attendees to think out of the box, but to create a better box to think out of,” she continued.
A prime example of one of these creative concepts is Aspire’s approach to the “gotcha” shopper call. As part of their Revenue Surge program, instead of the typical mystery call, Aspire conducts coaching calls that provide immediate feedback to the evaluated staff member after the phone session. This is followed by a written evaluation that is custom-designed and delivered to each client’s specifications.
“The perception with shopper calls is almost always one of de-motivation,” said Michele Shy, Aspire’s director of possibilities. “We remove that stigma by discussing the evaluation with the manager first, taking into account how they felt about the call and their particular sales style. They assist with their own critique.” Taking this process even further creatively, Aspire also offers coaching site inspections with hidden video camera evaluations.
Other unique training and coaching programs include:
Aspire Marketing’s list of successful client relationships includes: Fairmont Hotels, Millennium Hotels, Resort at Squaw Creek, La Costa Resort and Spa, Hotel Ambassador, The KOR Hotel Group, Hyatt San Jose, Scottsdale Conference Resort, La Jolla Shores Resort, Silvercreek Resort, Benchmark Hospitality, Little Dix Bay, Cordevalle Resort, Bernardus Lodge, Bacara Lodge, Hotel Santa Fe Mesa Verde National Park and Vail Cascade Resort & Spa.
For more information on Aspire Marketing & Training and its coaching programs, call (480) 481-7888 or visit www.aspiremarketing.com.
About Aspire Marketing:
Aspire Marketing offers its clients' innovative resources to find
competitive advantages and drive revenues.
|Also See:||Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002|