Mr David Thompson, Operations Director for BDL Hotels looks forward to seeing the results of EzRMS™ within the company’s high volume locations. “Having previously evaluated other solutions, we concluded that EzRMS™ offers low risk yet advanced functionality, and a mathematical and scientific approach within the system. The unique algorithms include probability calculations on not only incremental revenue spends per segment with extended length of stay, but also the cost of distribution per reservation – giving a far more analytical approach to Revenue Management.”

Ms Jane Muffitt, General Manager of The Express by Holiday Inn, London Hammersmith, adds: “Operating within the budget hotel sector, we have been starved of the ability to utilise state-of-the-art decision support tools as there has never been a suitable low risk offering available prior to today. EasyRMS have demonstrated their unique ability to provide us with such a sophisticated solution at an affordable price, I am delighted to be amongst the first of the budget sector hotels to lead the way forward in this area.”

Jane Pendlebury, European Sales Director for EasyRMS also believes that a new market is opening within the Hospitality sector. “Budget properties have been toying with the idea of implementing RM systems for many years but have never found the suitable organisation to partner with for this section of their hotel portfolio” states Jane. “The addition of BDL Hotels and Express by Holiday Inn to our client base demonstrates the flexibility and suitability of EzRMS™ to match all sectors within the industry and we are delighted to be moving forward with a client of such prestige and reputation.”

About BDL Hotels Limited :
BDL Hotels are one of the UK’s most dynamic and fastest expanding hospitality franchisee companies incorporated for the purpose of developing and operating international brand hotels across the UK. BDL Hotels Ltd. has offices in Glasgow and London and is a leading franchisee of Six Continents Inc. brands including Express By Holiday Inn and Crowne Plaza.  The company has a licence to develop 12 Six Continents Inc. brand properties.

About EasyRMS:
Founded in July 1999 by Mr. Christophe Jarnier, founder and ex-Managing Director of the TIMS Corporation and Mr. Paul Margaillan, ex-Senior Vice President of the TIMS Corporation, EasyRMS is quickly becoming the global leader and provider of ASP / Internet Revenue & Yield Management Solutions and independent Consultancy Services.  Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue & Yield Management techniques and procedures world-wide. This, combined with state of the art Forecasting & Optimisation techniques makes Easy (Ez) Revenue Management Solutions the strategic partner in the future of the hospitality industry.