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Columbus, Ga. and Little Rock, Ark. Following Completion of a Renovations |
September 4, 2002 - Expanding its distribution
in three new markets and enhancing its presence in Dallas, Wyndham International,
Inc. (NYSE:WYN) has signed two franchise agreements and is converting two
additional company-owned and -managed, non-proprietary assets to its upscale
Wyndham Hotels & Resorts portfolio.
Properties in Dallas, Burlington, Vt., Columbus, Ga. and Little Rock, Ark. will be rebranded in the next 90 days upon the completion of a renovation program. According to Fred J. Kleisner, Wyndham's chairman and chief executive
officer, the four hotel conversions continue Wyndham's strategic business
plan of growing the company's proprietary Wyndham brand through new hotel
agreements and the conversion of select non-proprietary assets.
Wyndham Columbus
Wyndham Burlington
"The addition of the Wyndham Columbus and Wyndham Burlington to our portfolio not only fits our strategy to grow our distribution in new markets currently not familiar with the Wyndham brand, but it also meets a core business goal to raise internal earnings by reducing franchise fees paid to competitors," noted Kleisner. Wyndham Riverfront - Little Rock
The Wyndham Riverfront-Little Rock, the brand's first hotel in Arkansas, was renovated in 2001 and is located within walking distance from the River Market Entertainment District, which offers restaurants, museums, a farmer's market and shopping. The property features 220 guest rooms; fitness center, business center; outdoor pool; 13,300 sq. ft. of meeting space; and two restaurants, the world-renowned Benihana's Japanese Restaurant and the Riverfront Restaurant & Steakhouse. "As we expand our brand presence through strategic franchise and management agreements, finding the right partners who will embrace our philosophy and brand programs is integral to maintaining brand consistency," said Kleisner. "Working with our two new franchisees has truly been a pleasure for us. We look forward to our new long-term partnerships and more business opportunities in the future." Prior to conversion, the four properties will undergo a renovation program that will include the addition of brand-defining programs including Wyndham ByRequest(SM), Wyndham's award-winning guest recognition program that invites guests to ask how they would like their hotel experience personalized. To create an environment that helps work more efficiently and comfortably, each guest room will be equipped with Wyndham's "Room That Performs" amenities, which include high-end mattresses dressed in luxurious duvets/coverlets, decorative pillow shams and bed skirts, Herman Miller(R) ergonomic desk chairs and an oversized work desk, two-line cordless telephones and high-speed Internet access. Wyndham Hotels & Resorts is an innovative, upscale hotel brand with properties located in the U.S., Caribbean, Canada, Mexico and the United Kingdom. Owned, managed and franchised by Wyndham International, Inc. (NYSE:WYN), Wyndham's brand philosophy centers on listening to the individual needs of business and leisure travelers, and responding with personalized services. |
Wyndham International, Inc. Darcie M. Brossart 214/863-1335 [email protected] www.wyndham.com |