Hotel Online Special Report

IDeaS Revenue Management and Daylight Software
Announce Integration & Partnership
IDeaS and Daylight Partner to Increase Group Revenue

MINNEAPOLIS AND DOVER � SEPTEMBER 6, 2002 � IDeaS, Inc., a leading provider of revenue management solutions and one of America�s fastest growing technology companies, and Daylight Software, Inc., the only provider of Advanced Sales and Catering solutions, announced today that they have partnered to deliver robust, fully-integrated solutions to the hospitality market.  Gaylord Entertainment, the first joint client, will benefit from fully integrated revenue management and the largest single sales and catering database in the hotel industry.   This joint solution will be live in October.

According to Craig Ratterman, director of strategic systems for Gaylord Entertainment Co., �Gaylord Hotels invested a significant amount of time and effort in evaluating best-of-breed technology solutions for our properties, and we selected IDeaS and Daylight.  Our goal of being able to manage a seamless centralized sales and catering operation is well under way.  We are pleased with the integrity, as well as the performance of the respective systems.�

IDeaS remains the only company in the world capable of forecasting group business. Advanced group features provide the ability to quickly and simultaneously evaluate group inquiries on preferred and alternate arrival dates and assess the value of a group under differing assumptions or even at different properties.  IDeaS exclusive capabilities create the best match between group needs and a property or chains� most profitable dates and locations.  In revenue managing groups, IDeaS constantly adjusts group materialization forecasts and wash rates, automatically �tuning� the intake of transient business to fill the hotel at the right rates while also managing group totals and �shoulder nights.�
 
�IDeaS is pleased to announce our partnership with Daylight Software.  The ability to seamlessly integrate and automate IDeaS revenue management capabilities with Daylight�s Advanced Sales and Catering solutions provides significant benefits to all properties where groups are an important component of business,� said Ed Booth, CEO of IDeaS Revenue Management.  He added, �As the only company in the world to forecast group business, IDeaS sophisticated group forecasting engine provides the unique ability to accurately assess and place groups in order to maximize inventory utilization and increase revenue.�

According to Bill Duncan, President & CEO of Daylight Software, �Daylight and IDeaS together have succeeded in tackling some of the toughest issues facing group properties. Our seamless integration provides single-point data entry and the rapid and thorough evaluation of group inquiries.  By dramatically shortening response times, our joint clients� are able to better service their customers.�  He also noted, �On an enterprise level, the ability to share leads from one property to another and cross-sell based on optimized inventory and revenue contributions will dramatically benefit the world�s largest group houses, chains and management companies.�

Daylight�s Advanced Sales and Catering? solutions are redefining sales and catering automation with the most technologically advanced software, specifically designed to meet the needs of single or multi-property hospitality and gaming organizations.  By helping to maximize the effectiveness of the sales process, Daylight increases revenue and efficiency, while reducing costs.

About IDeaS

Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of revenue management and optimization solutions that deliver measurable, guaranteed revenue increases. The company has invented analytic decision solutions that enable global organizations to manage complex market segmentation, packaging, pricing and inventory management. IDeaS� enterprise software solutions produce automated decisions that create compelling value, including: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. IDeaS� primary market focus is the global hospitality industry. The company is aggressively rolling out its solution into worldwide hospitality chains. The Company�s clients include some of the most-prestigious hotel chains and resorts in the world, including Six Continents, Hyatt International, Hilton International, Mandarin Oriental, Shangri-La, and Kempinski Hotels & Resorts. Today the company�s solutions can be found in every corner of the world. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia.  www.eyield.com for more information.

About Daylight Software

Daylight is the only global, customer-centric software company that's dedicated to providing Advanced Sales and Catering� (ASC�) solutions for the gaming and hospitality industry. These solutions are CRM-enhanced, flexible and configurable to meet the most complex and challenging needs for optimizing revenue generation of single- or multi-property organizations, including casinos, hotels, resorts, and conference centers. Created by the developers of DOS and Windows Delphi, Daylight establishes the standard for advanced sales and catering systems. Daylight's open architecture makes it easy to integrate with leading Property Management Systems and other hospitality applications. Daylight is a privately held company headquartered in Dover, NH, with sales offices in New Hampshire and Arizona. Daylight customers include The MGM Grand Hotel and Casino, The Mirage, Bellagio, Sonesta Hotels Resorts & Nile Cruises, Gaylord Hotels, and Orient-Express Hotels to list a few. For more information visit www.daylightsoftware.com

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Contact:

Gale Ward
VP, Marketing & Business Development
IDeaS Inc.
+1 651 905-3200
[email protected]

Jim Kenney
Senior VP, Sales & Marketing
Daylight Software, Inc.
+ 1 480 778-0978
[email protected]

Also See: Kempinski Hotel Airport Munich Installs IDeaS Revenue Management Solution / July 2002 
The Venetian Resort Hotel Casino Selects IDeaS Revenue Management Las Vegas Resort Casino Selects IDeaS after Two-year Search / June 2002 
IDeaS Revenue Management Rolls Out e-yield 4.0 / June 2002 
Turning Stone Casino Resort Selects IDeaS to Increase Revenue / May 2002 
IDeaS Revenue Management Installs at the Carlton Inter-Continental Cannes / April 2002 
Princesa Sofia Inter-Continental Barcelona installs IDeaS Revenue Management Solution / Mar 2002 
The Gleneagles Hotel in Scotland, a Member of Leading Hotels of the World, Selects IDeaS Revenue Management / Feb 2002 
Hotel Palace Berlin, a Member of Summit Hotels & Resorts, Installs IDeaS e-yieldTM Revenue Management Solution  / Feb 2002
The 701 Room Hotel Berlin, a Blue Band Hotel, Installs IDeaS e-yieldTM Revenue Management Solution / Jan 2002 
IDeaS, Inc. Debuts Revolutionary Contract Evaluation Solution - IDeaS Revenue Management Deploys Automated Tool  to  Maximize Revenue from Long-Term Negotiated Contracts / Oct 2001 
Inc Magazine Ranks IDeaS Revenue Management as one of the Nation�s Fastest Growing Companies / Oct 2001
Hôtel Plaza Athénée Paris Installs IDeaS e-yieldTM Revenue Management Solution / Oct 2001
IDeaS named one of Minnesota�s Fastest Growing Technology Companies in Deloitte & Touche 'Fast 50' Program / Aug 2001 
Experienced hotelier James Ruttley To Lead IDeaS Client Services Organization in Maximizing Client Benefits / Sept 2001 
Millennium Hotels and Resorts Proceeding with the Installation of the IDeaS Yield Management Solution at More European Properties / Mar 2000 
With Slight Slip in Occupancy The Movenpick Hotel Munich Airport Increases ADR Using IDeaS e-yield / April 2001 
Yield Management System Measurement / By Dr. Ravi Mehrotra /  IdeaS, Inc., June 1999 

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