|London - August 15, 2002 - The gateway cities
of Seoul and Tokyo naturally benefited from the 2002 FIFA World Cup Korea/Japan
– the first World Cup to ever be held in the region as well as the first
to be co-hosted. Some 64 matches were played in June, attracting
in the region of 1.6 million stadium spectators of which 800,000 are estimated
to have come from countries outside Korea and Japan.
Not all Japanese markets however could boast such strong performance - Osaka saw occupancy levels fall by 25.3 percent during the month. This was in part attributable to displaced domestic demand as many visitors decided not to travel on account of the World Cup.
Of the 28 markets tracked by the HotelBenchmark Survey across the Asia Pacific region, only seven reported double-digit increases in revPAR in June 2002 on the prior year (when measured in US dollars). Jakarta experienced the largest increase of some 44.4 percent - albeit from a low base - followed by Seoul, Auckland and Tokyo which all reported increases in excess of 25 percent.
Year-to-date figures show a decline in revPAR for the whole of the Asia Pacific region of 3.4% on the prior year. Although the majority of markets tracked on the HotelBenchmark Survey experienced a decline in revPAR, just over 30 percent reported positive performance with Jakarta, Shanghai and Ho Chi Minh City leading the way in terms of revPAR growth.
The HotelBenchmark Survey by Deloitte & Touche tracks the performance of over 6,000 hotels across 300 markets globally on a monthly basis.
Deloitte & Touche is the UK’s fastest growing major professional services firm in 23 locations, with over 10,000 staff nationwide and fee income of £713.6 million in 2001/2002. It is the UK practice of Deloitte Touche Tohmatsu, a global leader in professional services with over 100,000 people in 140 countries and fee income of $12.4 billion for the year ended 31 May 2001.
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|Also See:||Hotel Operators in Tokyo and Seoul will Receive Significant Short-term Boost from the World Cup / May 2002|
|Yokohama's Hotels Prepare for Asia's First Ever World Cup / June 2002|