| CHICAGO, Illinois, August 29, 2002-
Preferred Hotels® & Resorts Worldwide, a global brand of 115 of
the world’s finest independent luxury properties, announced the winners
of its eighth annual Marketing Awards of Excellence (MAX Awards), which
recognizes outstanding marketing, branding and sales programs among the
organization’s member hotels.
“Preferred’s Standards of ExcellenceTM quality assurance program ensures
the highest level of security and service for a guest’s |
Willows Lodge
14580 Northeast 145th Street
Woodinville, Washington
|
on-property experience at a Preferred member hotel. The MAX Awards recognizes
and rewards our member’s efforts to keep their individual hotel identities
while also promoting the Preferred brand,” said Rob Cornell, Managing Director
of Preferred Hotels & Resorts Worldwide. “This year’s entries were
among the best and most extensive field in the history of these awards.”
Preferred MAX Award winners for 2002 include:
Hotel / Resort of the Year:
Willows Lodge, Seattle/Woodinville, Washington (USA)
Mr. James Simkins, General Manager
Hotel / Resort Sales Team of the Year:
Grand Hotel Huis ter Duin, Amsterdam (The Netherlands)
On-Property Branding:
The Grand Hotel Minneapolis, Minneapolis/ St. Paul, Minnesota (USA)
Advertising:
Hotel Derek, Houston, Texas (USA)
Direct Mail:
Metropolitan Hotel, Toronto, Toronto, Ontario (Canada)
Collateral:
Clayton On The Park, A Hotel & Residence, St. Louis, Missouri (USA)
Public Relations:
The Landmark London, London (United Kingdom)
E-Marketing:
The Peabody Little Rock, Little Rock, Arkansas (USA)
The five categories of Advertising, Direct Mail, Public Relations, Collateral
and Web Site were judged and awarded by a panel of third party marketing
industry experts, which included Ferdia Doherty, Account Supervisor at
Publicis; George Tenne, Chief Creative Officer of BBDO; Stacy Shaw, President
of m-k-t-g and Roberta Lee, Senior Vice President of Linden Alschuler &
Kaplan. Submissions were judged on the stated objectives of the program
and the impact and results following implementation, the creation and execution
of the program and the creative/design of the program, along with how well
the Preferred brand was integrated.
The categories of Hotel/Resort Sales Team of the Year, On-Property Branding
and Hotel/Resort of the Year were awarded by Preferred senior management
and based on pre-determined criteria.
Founded in 1968, Preferred Hotels & Resorts Worldwide is a global
brand of 115 of the world’s finest independently owned and operated luxury
hotels and resorts. |