The development comprises a total of 95 villas in a secluded setting around a landscaped lagoon pool with swim-up bar.  The villa types comprise one, two and three bedroom units, sleeping up to eight guests, and each is fully self-contained with a kitchenette area, and private terrace or balcony.  

The significance of the development was emphasised by Anthony Harris, Chief Executive of Hilton International.  �The resorts of Egypt�s Sinai Peninsula are now recognised as world class vacation destinations.  Hilton has 15 hotels with over 4,000 rooms in Egypt, and the development of time ownership accommodation complements perfectly the existing hotel infrastructure�, he remarked.

The branding of the resort under the Hilton flag is viewed as an important  dimension to the project, both by Hilton and by the owning company (Sharm Dreams Co. for Touristic Development S.A.E.), which has invested US$15m in the development.  HIGVC General Manager Richard McIntosh emphasised the significance of the license agreement which has been signed by the two parties.  �It means that a resort can realise all the benefits of operating under a leading international brand, and in a competitive market that can be of immense importance.  It also provides reassurance and generates confidence for the customer, not least through product enhancements such as the Hilton HHonors® guest reward programme�
 

Hilton are confident that the structure which has been developed for the Hilton Sharm Dreams Vacation Club project can now be introduced at additional locations.  �With the pace of development in vacation ownership, we are keen to research and identify new locations where we can work in partnership with resort developers, to the benefit of both organisations�, Richard McIntosh remarked.  Ownership prices start at $7,000 (in

Hilton Sharm Dreams Resort Naama Bay  Sharm El Sheikh S.Sinai, Egypt

Owners at The Hilton Sharm Dreams Vacation Club will have access to all of the resort facilities � including nine swimming pools, a choice of restaurants, a fully equipped dive centre, and an American Spa with sauna, massage, multi-gym and beauty centre. 

Hilton International Grand Vacations Company is a division of Hilton International, responsible for managing the company�s time ownership business in the UK and overseas.

Hilton International operates 15 hotels in Egypt, including 3 resorts in Sharm El Sheikh (Hilton Sharm El Sheikh Fayrouz Resort, Hilton Sharm Dreams Resort, and Hilton Sharm Waterfalls Resort).  A further 3 properties are scheduled to open by the end of 2002 in Alexandria, Ras Sudr and Shark Bay, Sharm El Sheikh.

Hilton Sharm Dreams Vacation Club has been developed by Sharm Dreams Co. for Touristic Development S.A.E., and operates under license from Hilton International Grand Vacations Company. 

Tricia Field 
Hilton International
Tel:  +44 (0)20 7856 8293
Email: [email protected]