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 Aspen Skiing Company Named "Best Practice"
Company for Preserving the Environment in the
Colorado Mountains

NEW YORK, April 2, 2002 -  The Aspen Skiing Company today was named a "best practice" company for its innovative and effective efforts to preserve the environment in the Colorado mountains where the firm operates well-known ski resorts, hotels and restaurants.
     
The company was recognized by Business Enterprises for Sustainable Travel (BEST), created by The Conference Board and the World Travel & Tourism Council to promote sustainable business practices in the travel and tourism industries. The Aspen Skiing Company (SkiCo) is the sixth company to be recognized by BEST for innovative programs that advance the interests of communities, businesses and travelers.
   
SkiCo operates four major ski areas which cover more than 5,000 acres -- Aspen Mountain, Buttermilk, Snowmass and Aspen Highlands. Each year, these attractions are visited by more than 1.3 million visitors. 
   
The company was the first in its industry to create an Environmental Affairs Department to preserve surrounding natural resources. Besides providing jobs for more than 3,400 employees, and energy-efficient housing for many, it has successfully reduced pollution and hazardous waste in this area, created programs to protect wildlife and limited business expansion into nearby national forests.

Profiting from Sound Practices

"Aspen Skiing Company has proven that environmental responsibility can go hand in hand with healthy business growth," says Michael Seltzer, Director of Business Enterprises for Sustainable Travel. "The company has enjoyed rising profits, reduced its risks of violating environmental laws and regulations, boosted morale among its employees and gained a reputation as the environmental leader in its industry. It is a model for other firms wanting to preserve their natural habitats and to ensure their future."

In 1996, SkiCo developed company-wide policies to protect the environment. Since its Environmental Affairs Department was formed three years ago, the company has: 
 

Created the Environmental Foundation, a nonprofit organization staffed by employees and funded by employee and company contributions and the Aspen Valley Community Foundation. The Foundation contributed over $360,000 to local environmental causes.
Reduced hazardous waste generation from 1,180 gallons in 1997 to 427 gallons in 2001. The company is also implementing a "zero hazardous waste policy" to completely eliminate waste from solvents and oil-based paints. 
Reduced CO2 emissions from 45,526 tons in 1999-2000 to 36,241 in 2000-2001. 
Protected area wildlife by building a special ski lift at Snowmass only between animal mating and nesting periods.
Adopted "green building" methods for its restaurants, which involves extensive use of recycled materials and energy efficient structures. 
Provided on-site employee housing, which has helped reduce heavy winter traffic in this area.

Says Pat O'Donnell, President and CEO of Aspen Skiing Company, and originator of the company's environmental initiatives: "We plan to continuously explore new ways to protect the environment so that it remains intact for current and future residents, employees and travelers. We will continue to make the best possible effort because it's simply the right thing to do." 
 

Fact Sheet
Aspen Skiing Company

Privately-owned enterprise that employs 3400 people.

Operates four ski areas (Aspen Mountain, Buttermilk, Snowmass, and Aspen Highlands) with year-round visitors to 15 restaurants and two hotels with close to 200 rooms.

Attracts 1.3 million visitors each winter to almost 5000 acres of skiable terrain.

Its operations affect wildlife, traffic patterns, air quality, streamflows, landfills, and virtually every part of the local environment, from elk herds to the sky.

Has adopted path-breaking environmental and social policies that reduce pollution, empower employees, and set a continuous improvement standard for an entire industry.

Its Environment Foundation has contributed more than $360,000 to local environmental causes.  Almost 1000 employees contribute annually to the foundation through a direct payroll deduction.

Motivates employees to care for the environment by presenting Eco-Star Performer awards which recognize outstanding environmental contributions.

Reduced hazardous waste generation from 1180 gallons in 1997 to 427 in 2001.  SkiCo is now implementing a zero hazardous waste policy that will make it the first ski resort to completely eliminate hazardous waste.

Worked with Colorado State University to conduct a thorough energy audit.  In the process, SkiCo reduced carbon dioxide emissions by 150 tons, reduced water usage for snowmaking by 3 to 4 million gallons, and is building additional reservoirs for snowmaking which should cut energy usage by as much as 15%.

Its Sundeck Restaurant is one of the first 10 buildings in the U.S. to be certified green under the U.S. Green Building Council�s Leadership in Energy and Environmental (LEED) program.  The building makes extensive use of recycled materials, energy efficient design, on-site employee housing to reduce transportation impacts and a variety of other measures to reduce its environmental impact.

The Cirque lift at Snowmass is the only wind-powered ski lift in Colorado.  SkiCo is purchasing windpower-generated electricity from the region�s public utility, which reduces carbon dioxide emissions by 20 tons.  

Its most significant long-term impact on the natural environment was the decision by SkiCo to support Alternative D in the White River Forest Management Plan.  Alternative D emphasizes biodiversity over development and extractive uses, and will significantly constrain any expansion of SkiCo activities in the National Forest.

Created the first Environmental Affairs Department of any company in the industry.

         
The Aspen Skiing Company is the subject of the latest edition of the BEST Practices report, a publication published by BEST that profiles the ways in which a selected travel or tourism enterprise has incorporated sustainable practices into its core operations. Aspen Skiing Company: A Multifaceted Approach to Sustainability was authored by Ed Sanders, Special Projects Director at the Center for Sustainable Tourism, Leeds School of Business, University of Colorado at Boulder. 

Business Enterprises for Sustainable Travel (BEST) is the first industry-specific initiative undertaken by The Conference Board in its 84-year history. BEST serves as a leading source of knowledge on innovative travel industry practices that advance the interests of communities, businesses, and travelers. The Conference Board is the world�s leading business and research organization, including more than 3,000 companies in 67 nations in its global network. BEST is co-sponsored by the World Travel & Tourism Council, which provides macroeconomic research data and forecasts. BEST�s work is supported by  the American Express, Ford, Charles Stewart Mott and Pettus-Crowe foundations, Marriott International, the Rockefeller Brothers Fund, and The New York Community Trust. 

 

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Contact:
BEST
The Conference Board 
212-339-0335
www.sustainabletravel.org


 
Also See Michael Seltzer, the Director of Business Enterprises for Sustainable Travel (BEST), Encourages Tourism Industry To Preserve Destinations� Assets / April 2001 
BEST Recognizes the Ka'anapali Beach Hotel for its Extensive Cultural Awareness and Preservation Efforts / Aug 2001 


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