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Company for Preserving the Environment in the Colorado Mountains |
NEW YORK, April 2, 2002 - The Aspen Skiing
Company today was named a "best practice" company for its innovative and
effective efforts to preserve the environment in the Colorado mountains
where the firm operates well-known ski resorts, hotels and restaurants.
The company was recognized by Business Enterprises for Sustainable Travel (BEST), created by The Conference Board and the World Travel & Tourism Council to promote sustainable business practices in the travel and tourism industries. The Aspen Skiing Company (SkiCo) is the sixth company to be recognized by BEST for innovative programs that advance the interests of communities, businesses and travelers. SkiCo operates four major ski areas which cover more than 5,000 acres -- Aspen Mountain, Buttermilk, Snowmass and Aspen Highlands. Each year, these attractions are visited by more than 1.3 million visitors. The company was the first in its industry to create an Environmental Affairs Department to preserve surrounding natural resources. Besides providing jobs for more than 3,400 employees, and energy-efficient housing for many, it has successfully reduced pollution and hazardous waste in this area, created programs to protect wildlife and limited business expansion into nearby national forests. Profiting from Sound Practices "Aspen Skiing Company has proven that environmental responsibility can go hand in hand with healthy business growth," says Michael Seltzer, Director of Business Enterprises for Sustainable Travel. "The company has enjoyed rising profits, reduced its risks of violating environmental laws and regulations, boosted morale among its employees and gained a reputation as the environmental leader in its industry. It is a model for other firms wanting to preserve their natural habitats and to ensure their future." In 1996, SkiCo developed company-wide policies
to protect the environment. Since its Environmental Affairs Department
was formed three years ago, the company has:
Says Pat O'Donnell, President and CEO of Aspen
Skiing Company, and originator of the company's environmental initiatives:
"We plan to continuously explore new ways to protect the environment so
that it remains intact for current and future residents, employees and
travelers. We will continue to make the best possible effort because it's
simply the right thing to do."
The Aspen Skiing Company is the subject of the latest edition of the BEST Practices report, a publication published by BEST that profiles the ways in which a selected travel or tourism enterprise has incorporated sustainable practices into its core operations. Aspen Skiing Company: A Multifaceted Approach to Sustainability was authored by Ed Sanders, Special Projects Director at the Center for Sustainable Tourism, Leeds School of Business, University of Colorado at Boulder. Business Enterprises for Sustainable Travel (BEST) is the first industry-specific initiative undertaken by The Conference Board in its 84-year history. BEST serves as a leading source of knowledge on innovative travel industry practices that advance the interests of communities, businesses, and travelers. The Conference Board is the world�s leading business and research organization, including more than 3,000 companies in 67 nations in its global network. BEST is co-sponsored by the World Travel & Tourism Council, which provides macroeconomic research data and forecasts. BEST�s work is supported by the American Express, Ford, Charles Stewart Mott and Pettus-Crowe foundations, Marriott International, the Rockefeller Brothers Fund, and The New York Community Trust. |
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BEST The Conference Board 212-339-0335 www.sustainabletravel.org |