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Business Travel Intentions Remain in Doldrums:
YP&B Study
| ORLANDO, Fla. � (Jan. 25, 2002) � The predispositions of business travelers
remain unchanged since last October, according to the results of a new
national business travel intentions survey issued today by Yesawich, Pepperdine
& Brown (YP&B), a marketing services firm that monitors the travel
habits, preferences and intentions of Americans.
About one in five (18%) business travelers still say their future business travel plans will be affected by the events of September 11th, almost the same percentage (19%) recorded in similar surveys conducted by Yesawich, Pepperdine & Brown in October and November. The comparable percentage right after the attacks on September 11th was 33%. "It appears that demand for business travel services is recovering more slowly than that for leisure travel services,'' said Peter Yesawich, CEO and president of Yesawich, Pepperdine & Brown. "This is presumably because the tragic events of September 11th served as the catalyst for many CEOs and CFOs to finally make a decision they had been contemplating for several months prior: to reduce expenses for business travel." |
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% |
% |
% |
% |
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| Yes | 33 | 19� | 19 | 18 |
| No | 67 | 81� | 81 | 82 |
| Among business travelers who said their business travel plans would continue to be affected by the terrorist events, about six out of ten (57%) said they would drive rather than fly whenever they could � a decline from the November survey; four out of ten (41%) would take fewer international business trips or cancel a future international business trip (37%). One out of four (24%) said they would cancel a future domestic business trip. These percentages were comparable to those recorded on the same measures in the November survey. |
| On a five-point scale, where 1 equals �strongly disagree� and 5 equals �strongly agree� please indicate the extent to which you agree/disagree with the following statements about your future business travel plans. |
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My Future Business Travel Plans |
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Strongly
Agree/Agree:
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% |
% |
% |
% |
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I
will drive rather than fly whenever I can
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I
will fly on U.S. flag carriers (airlines) only
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I
will take fewer international business trips
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I
will not travel to specific destinations
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I
will take fewer domestic business trips
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I
will cancel a future domestic business trips
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I
will cancel a future international business trips
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| When asked about their reasons for changing or canceling their future business travel plans, the most frequently cited response was company concerns about the safety of travel (32%) followed by personal concerns about the safety of flying (28%). |
| You mentioned that you are inclined to cancel or take fewer business trips as a result of the terrorist incidents. Which of the following would best describe your reason for this inclination? |
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% |
% |
% |
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I
believe it is not safe to fly
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My
company has restricted travel because of concerns about safety
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I
believe it is not safe to travel
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Air
travel is now too big of a hassle
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My
company has restricted travel because of concerns about the economy
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I
am worried about the threat of anthrax
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Other
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| Have you used the Internet since September 11th to search for promotional fares or rates from any of the following to take a business trip? |
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Used
The Internet Since September 11th To Search For Promotional
Fares
Or Rates*
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Fares
Or Rates For Business Trips On:
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% |
% |
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Airlines
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Hotel/motel/resort
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Rental
car
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None
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The Travel Intentions Of U.S. Adults IV surveyinformation was obtained through a random digit dialing methodology to identify leisure and business travelers who took a trip of at least 75 miles from home that required overnight accommodations during the past 12 months. The Travel Intentions I survey was conducted on September 12, 2001. The Travel Intentions II survey was conducted during the week of October 8, 2001, after the commencement of U.S. military action in Afghanistan. The Holiday Travel Intentions III survey was completed November 5, 2001. The Travel Intentions IV surveywas developed from interviews with a total of 800 adults during the week of January 14, 2002. The data are representative of the population of all adult business and leisure travelers in the United States. All estimates are accurate to within +/- 3.5% of the true means at 95% confidence. The nationally representative survey was taken with 800 qualified U.S. adult travelers during the week of January 14, 2002. All estimates are accurate to within +/- 3.5% at 95% confidence. Yesawich, Pepperdine & Brown (YP&B), a unit of Panoramic Communications,
is America's leading marketing, advertising and public relations agency
specializing in serving travel industry clients. The company's
offices� Orlando, St. Petersburg (Fla.), Boca Raton (Fla.), New York,
Honolulu, Los Angeles, London and Mexico City�serve more than 50 clients
worldwide.
Contact:
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