| Newton MA (February 18, 2002) -- HubX has signed an agreement with
Ocean Properties, manager of and investor in 80 properties in the US and
Canada.
HubX is providing two key applications to enable Ocean Properties' growing
e-commerce capabilities:
| X-SITE a service that allows hotels
and hotel companies to create and mange their web sites without the cost,
effort or complexities normally associated with web designers, programmers
and hosting facilities. An X-SITE option offers advanced web search engine
optimization and web traffic reporting. |
| X-VIBE, which allows the hotels'
property management systems to accept electronic reservations from Internet
booking engines automatically. X-VIBE links directly with the hotels'
reservations system inventory to make it available for website bookings
and then processes the bookings directly back to the reservations system
without manual intervention of any kind. |
"Web presence is something we need to have," said Tony Aslanian Director
of Marketing and Technology, Ocean Properties. "When Ocean Properties spends
money on systems like HubX it is to give our independent properties
the Internet advantage by integrating legacy systems and operations with
emerging technology. We want to make the property management system,
customer service environment, Delphi [sales account management] and the
website all talk to each other."
 "The
Internet is the great equalizer in terms of allowing hotels to compete
by embracing eCommerce strategies," said Mike Murray, President of HubX
in making the Ocean Properties announcement. "We constantly hear from companies
that don't have the systems development manpower or financial resources
of the big chains, who want to find companies like ours that can bring
them the capabilities and ROI in months, not years. Ocean Properties is
one of those companies learning from what others are doing, and going the
next step with us to implement a solution that answers their specific needs."
Most of Ocean Properties' hotels are limited service, franchised properties;
but in the last five years the company has been adding more independent
full service hotels. "We will use technology to gain synergies to leverage
the sales efforts, advertising, and operations for those hotels, in particular,"
Aslanian commented, noting that HubX has been extremely supportive in helping
bring Ocean Properties up to speed, technologically. "It's important
to find technology company people, like HubX, who are consultative," he
said. "We may have decades of hotel experience, but much of the technology
space is new to us."
The HubX service platform is comprised of six core services designed
specifically for lodging organizations. These modular services can be implemented
singly or in any combination to provide clients with the orchestrated framework
to manage their critical business needs through a single service resource.
HubX services currently include:
X-Vibe - Virtual Internet Booking Engine
X-Vibe is a seamless web site booking engine that integrates directly
with existing reservations systems. It enables real-time, full inventory
availability for the property web site and allows management to easily
and automatically control the reservation process and own the customer
relationship. X-Vibe provides a full two-way PMS/CRS interface to
saves time, human resources, and optimizes sales. X-Vibe Lite is
semi-automated for properties that desire simplicity. |
X-Site - Dynamic, Business Driven Web Site
Management
X-Site is a web site management service. It delivers first class
web-site capabilities with the highest standards. Web content management
tools make updating information in real time truly easy and user friendly
by allowing authorized, non-technical hotel management staff to maintain
the look, function, and content of their web site(s). |
X-Plain - Business Intelligence and Management
Reporting
X-Plain is a management reporting service. It provides automated
interfaces to legacy systems to unlock critical business data and enable
it on a web-based platform. It allows management to have a centralized
system to access and utilize valuable information from across their enterprise. |
X-Change - Sales Channel Management
X-Change is a sales and distribution channel management service.
It eliminates the headaches and efforts of manual processing and provides
a single means to manage inventory and reservations to/from all GDS and
ADS channels. It utilizes seamless connectivity and enables single
image inventory to provide a management dashboard that controls all aspects
of electronic reservation transaction processing. |
X-Centric - Central Reservations
X-Centric is a central reservation service. It delivers customized
sales agent capability that surpasses traditional, uninformed, disconnected
call centers, by linking directly with inventory and rich-content information
maintained by property level staff. Agent screens are robust and
easily customized to optimize selling cycles and synchronize with satisfying
your guests' needs. |
X-Tend - Hospitality Marketing
X-Tend is an online marketing service. It enables clients to
create and track sales and marketing campaigns using information from property
systems. By linking legacy systems with online marketing, incredible
CRM capabilities are created using actual customer information and history.
It also includes customized hotel search engine optimization, email marketing
campaigns, Web site promotional pages, and dedicated eMarketing personnel. |
HubX (www.HubX.net) is a leading provider
of business solutions for the hospitality industry. Headquartered in Newton
MA, with services in global data centers, HubX delivers advanced capabilities
to lodging organizations worldwide. HubX's services are designed
exclusively for lodging properties and property management groups. |