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of Americans on the Rise; Economy a Deterrent to Future Travel Plans |
| ORLANDO, FL � (Oct. 12, 2001) � The results
of a new national travel poll conducted one month after the tragic events
in New York and Washington, D.C. and just days after the commencement of
allied air strikes on Afghanistan reveal that nearly three out of four
leisure travelers say their travel plans will not be influenced by the
events of Sept. 11 or the subsequent war on terrorism. The poll did
reveal, however, that Americans remain nervous about traveling internationally,
and are likely to seek vacation alternatives closer to home. Orlando-based
Yesawich, Pepperdine & Brown, completed the survey of 800 adult travelers
on October 11. The results were compared to a similar poll taken by the
firm on September 13, 2001.
The percentage of U.S. leisure travelers who said that the recent terrorist
events would not influence their future travel plans increased to 73 percent
in the October survey, up from 63 percent one month ago. Only 10
percent of leisure travelers actually cancelled a trip since September
11th. "The results suggest that the emotional recovery process has
begun for many Americans, and that the commencement of military strikes
on Afghanistan was expected. They also suggest that Americans are
likely to change their travel behavior in the months ahead, however, favoring
domestic destinations that are closer to home," said Peter Yesawich, president
and CEO, of Yesawich, Pepperdine & Brown.
Among adults who said their plans would change, 71 percent said they would take fewer international trips (up from 60 percent in September) and 61 percent said they would drive rather than fly whenever they could (down from 68 percent in September). Sixty-eight percent said they were now "more likely" to vacation closer to home than prior to September 11th, and fully 54 percent said they were more likely to take vacation time at home. The survey also revealed that Americans are likely to be receptive to the myriad of promotional offers that have been announced by airlines, hotels, resorts and tour operators in the past few weeks. Almost 6 out of 10 of those who said they would cancel or take fewer trips because of the terrorist events also stated that attractive promotional offers from the airlines would influence their decision to travel once again. Slightly less than half said the same was true for promotional offers from hotels and resorts. Among travelers who said they would alter their travel plans, the economy was cited a significant reason why. Specifically, one quarter said that concerns about the economy now made it difficult for them to travel - about the same percentage who stated it was unsafe to travel. Among travelers who said they are likely to change their travel plans in the coming months, the types of trips they are less likely to take include:
Yesawich, Pepperdine & Brown (YP&B) is America's leading marketing services firm specializing in serving the travel industry. The company's offices� Orlando, St. Petersburg (Fla.), Boca Raton (Fla.), New York, Honolulu, Los Angeles, London and Mexico City�serve more than 50 clients worldwide.
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Contact:
| Yesawich, Pepperdine & Brown.
Will Wellons, 407-838-1794, [email protected] www ypb.com |
| Also See | American Travelers Are Bored Traveling to the Same Places; Would Like to Go Someplace They've Never Been Before / Sept 2001 |